Ask Mr. D - E-Commerce

Written by Bill Daugherty

Dear Mr. D,

I have owned a sporting goods store forrepparttar past 15 years. A few months ago I decided to takerepparttar 109025 plunge intorepparttar 109026 world of ecommerce. Boy, what a difference between a brick and mortar store and a store onrepparttar 109027 Internet.

In my bricks and mortar store we get a few browsers, but most people that come in buy something. However, at my online store most visitors seem to just look and then leave without buying anything.

I am obliviously going to need a lot more traffic to make my web site pay off. Do you have some advertising ideas that won't cost me a fortune?


Need Visitors


Dear Need Visitors,

Welcome torepparttar 109028 Internet. As you have learned, it takes a lot more visitors to a web store to produce a sale than it does to a brick & mortar establishment.

Don't Have a "Blue" Holiday Sales Season

Written by Gary Onks

Today's Wall Street Journal has a lengthy article about retailers expecting a "blue" holiday sales season of low sales. Unfortunately this is exactly what will happen to many of them. However, it will not be because ofrepparttar war, September 11, economic slowdown or indifferent shoppers, as so many analysts believe.

The real reason for lackluster sales this holiday season will be due to companies staying focused onrepparttar 109024 youth market instead ofrepparttar 109025 highly lucrative 50+ senior market.

Most companies fail to see that this consumer segment comprises 39% of all goods and services purchased annually and that they control over 80% ofrepparttar 109026 financial assets in existence today. Seniors also have 26% more disposable or discretionary income than any other segment of consumers, and they control 44% ofrepparttar 109027 purchasing decisions made by all family members.

Corporate America has been so enthralled by E-Commerce andrepparttar 109028 Internet forrepparttar 109029 past 3 years that they have paid very little attention torepparttar 109030 Age Wave that has begun. Hype and Flash have dominatedrepparttar 109031 business world focus with a heavy move on Out withrepparttar 109032 Old and In withrepparttar 109033 New. At best companies have put any marketing interest about seniors onrepparttar 109034 back burner, even though they are aware thatrepparttar 109035 Baby Boomers are aging past 50 and times are changing.

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