Ask Mr. D - Affiliate Programs

Written by Bill Daugherty

I see a lot of references to Affiliate Programs as a way to boost revenues. However, I have never seen an explanation of what an affiliate program is and how it works. I am a producer of educational media and use my site to market my products. As I am not getting much traffic to my site, I am wondering if an affiliate program would help me.

I would appreciate any suggestions that you might have.


Heron Gardner


Dear Heron,

What an affiliate program does is reward individuals (your affiliates) for sending traffic to your site by placing a link to you on their web-site or in their newsletter.

"Take those Affiliate Links off your Home Page!"

Written by David McKenzie

Do not putrepparttar links of your affiliate programs on your home page. Why?

Well you have slaved hard to get your home page ranked at spot number 5 on one ofrepparttar 102567 major search engines for a popular term.

Your visitor arrives at your site which loads nice and quickly (only takes a few seconds).

And whammo!

They see a nice little affiliate link right atrepparttar 102568 top ofrepparttar 102569 page and click on it. They think 'Gosh, that was justrepparttar 102570 thing I was looking for.'

But wait a minute.

Who was that web site that directed them torepparttar 102571 site they were looking for. Cannot quite remember them. It was just an affiliates links page anyway.

You may make a commission on a sale from this person but you have just missed an even bigger opportunity.

You just made a big mistake.

By not letting your visitor get to know you first you did not develop any type of relationship. It is unlikely they will come back to your site. Why should they? They found what they wanted at your site so there is no need to come back.

In fact they do not even remember who you are.

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