Millions of people enjoy using 'Ask Jeeves,' by simply typing in a question and getting back relevant search results. With many of search engines/directories turning to pay models, 'Ask Jeeves' now offers its own Text Sponsorship Program.
A text sponsorship ad consists of a title no longer than 40 characters and a description which can be up to 150 characters in length. Your 'text ad' appears to right on search results page every time someone does a search that includes one of keyphrases you’ve pre-selected. Only top three bidders for each keyword/phrase is shown, so in order to be seen you need to be competitive.
Your text as will also appear on other search engines that are participating in 'Ask Jeeves Network'. Partners include famous brands like Direct Hit, MSN, and a few others that are less known. Your ad on partner sites may vary in position depending on each engine/ directory and where they choose to display them.
In order to play you need to open an account (which will set you back 25.00 US dollars). Ask Jeeves uses a CPM payment model (which stands for cost per thousand). You only pay when your text ad is shown, unlike Goto.com where you pay per click. Ask Jeeves charges per impression with minimum bids of keywords/phrases being 5.00 per CPM so that translates into a 5.00 cost to you everytime your ad is shown 1,000 times.
'Ask Jeeves' helps you choose your keywords and phrases with a handy suggestion wizard. This is a good tool for coming up with search terms you may have otherwise overlooked.
When setting your bid amounts, remember that you'll only be able to go with minimum 5.00 per CPM if no other advertiser has already placed a bid on your keyword/phrase. If there are existing bids in top three spots, you’ll have to overbid one of them to get your text ad to be shown for that word or phrase. All high bidders'names and bid amounts are shown so you can plan your strategy accordingly. Bidding is placed in .50 increments. For example, if you wanted search phrase 'air purifiers,' and top 3 bids are 6.00, 7.00 and 8.00, you’d have to bid 6.50 to get third position.