Let's face it. Getting webmasters to link to your site is difficult.But a good linking strategy is necessary to build link popularity - a measure of
popularity of a website based on number of
other website's linking to it. And at same time it has become very difficult to compete on internet with websites that have
1000s of backlinks, sites that have their carefully chosen anchor text firmly in place.
So let's do math. If you as a webmaster were to gain one new link to your site every day for one year you would only have 365
backlinks. Even with a more optimistic 2 links a day we are still only talking about 730 links. They may seem like a lot but in real
world of internet and depending on keywords you are competing for, you may need hundreds or even thousands more.
Why? Because link popularity is ultimate tool in achieving ranking. Link popularity is measured by number and quality of
inbound links to your site. The more you increase link popularity of your web site, probability of maintaining a higher search
engine position for a longer period of time becomes more likely. Inbound links help to attain high search engine rankings for your web
site, while producing traffic from visitors clicking through on links themselves.
So you have a dilemma. You need hundreds maybe even thousands of inbound links to your site. But how can one individual possibly
achieve this goal given numbers of backlinks needed and hours it takes to accomplish such a task?
There is only one solution. A link exchange. The only effective way to get sheer amount of backlinks needed to compete is to coop
