TrustyFiles-powered P2P software gives Sananda Maitreya hardline direct to his fans to share, try, and buy his latest songs.
DALLAS, USA and MILAN, ITALY, October 6, 2004 – Sananda Maitreya developed an innovative launch for his "Angels & Vampires" project that features his own version of TrustyFiles P2P (Peer to Peer) file sharing software. The campaign includes distribution of Weed format files over major P2P networks. Sananda Maitreya also is exclusively making two new songs and a video available only through P2P.
"It's not enough to just create protected files and say ‘here’s my music, please download’”, said Sananda Maitreya. “We have a fantastic group of fans. I owe them my success. RazorPop’s P2P Street Team captures spirit of fan support and extends it into file sharing. Their custom TrustyFiles software is perfect for me to ask my fans to share my music and at same time continue to stay close to them.”
Marc Freedman, founder and CEO of RazorPop said “We’ve worked with Heart and Steve Winwood on previous P2P promotions. The power of P2P for legitimate music is clear. The Heart campaign outsold iTunes. When Sananda Maitreya came to us, we decided to take P2P marketing to next level.”
“We’ve made TrustyFiles software highly customizable. A popular feature is P2P promotions channel. It’s a fixed window on software display that gives artist, distributor, or marketer a permanent presence to encourage free or protected file sharing, show latest promotions, and display breaking news. 50% of Internet users share music and other files. If you're a major artist, shouldn't your fans and web visitors be sharing files on software with your name and logo, where you can directly sell your digital downloads, CDs, DVDs, and other merchandise?”
Sananda Maitreya’s file sharing software can be downloaded direct at http://p2pfiles.com/sw/Sananda/SanandaTF.exe (or go tohttp://www.sanandamaitreya.com/trustyfiles/p2p.html). As part of campaign his video “Bella Faccina” and songs “Glad She's Gone” and “She knows I'm Leaving” are only available to file sharing community.
Sananda Maitreya’s music and video are directly promoted on Sananda Maitreya and regular TrustyFiles P2P software. Other P2P users can find music and video hosted on business class servers through searches on all major networks. Web surfers can download music at http://www.TopP2P.com. The files are in Windows Media Player format and can be played on most major media player software and portable music player devices. The songs are packaged as Weed files, which allow 3 plays before song must be purchased. New Weed users get $5 to buy their first few songs free.
RazorPop’s P2P distribution partner is Intent Mediaworks, an online artist marketer. Intent Mediaworks provides comprehensive P2P file hosting and distribution, including media digitization, file protection, and distribution to all major P2P networks.
Sananda Maitreya won a Grammy Award in 1989 for best Male R&B Vocal. His multi-platinum album “Introducing The Hardline According To” sold over 12 million albums and was #1 Billboard Chart R&B Album in 1988. His smash single "Wishing Well" hit top of charts in US and across world. Other top songs have included “Sign Your Name”, "If You Let Me Stay", "Delicate" with Des'ree, and "Holding On To You".