SE Tactics: Articles and Internet Branding: 5 Steps to Success

Articles and Internet Branding: 5 Steps to Success Written by Dina Giolitto Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on job at hand. Today you will learn how article marketing is means to end, and that end is PROFIT. Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects. How will you go about this? Take it one step at a time. Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within realm of real estate. Build yourself up as an expert in buying and selling of property. Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with real estate example. Suppose you want to be known as Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as Real Estate Go-To Guru! Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It. Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.		Article Marketing for Real Writers: Launch Your Freelance Career!Written by Dina Giolitto Looking to build your freelance writing career but don't know where to begin? Maybe I can help. Let's start with a perspective on web exposure and your business. You know you're a wonderful writer. You know you can provide flawless copy for any number of industries! But does anyone else on World Wide Web know? Let's talk about page rank. If you have a website, how many visitors do you get per day? Have you ever typed your web link into Alexa.com Page Rank calculator? If so, what came up? Was it 9,547,893, or something equally upsetting? As you may know, higher your page rank number, LESS visitors you're receiving. Example: Alexa pagerank of 1 is usually either Google, Hotmail or Yahoo (this vascillates daily). That means that these three websites alternately swap title of Most Visited Website in World. Think you can get your website up there, or even close? Umm... no. FACT: Not many writers with websites are getting much in way of web visitors. Most are getting buried by big dogs, or lost in Blogger land. Recently, I tripped over a solution to significantly raise amount of visitors to my site. Then after I tripped over it, it took me four entire months to fully grasp concept. Article Marketing can seriously improve your website rank, put your name out there in Internet Guru Land, and lure customers your way with scintillating copy that you include in your article! For those who remain in dark, article marketing is like exalted link distribution. It's a way to pass your link on to thousands of websites - but in this case, you're not just another anonymous link. Attached to your link will be a free sample of your work, and a way to contact you directly. The Article M.O.: Write an article, attach your website link and a short bio, and then submit to an article distribution website. Publishers will then come along and add your work to their website content. Interested readers will click it, and then they're back on YOUR website, learning about You and What You Do.
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