Articles ... The Best Form Of Free Advertising

Written by Elena Fawkner


Articles ... The Best Form Of Free Advertising

2002 Elena Fawkner

Those of you reading this who run your own online businesses know thatrepparttar aim ofrepparttar 117760 game is traffic - qualified, targeted traffic - and lots of it.

There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work.

This article is all aboutrepparttar 117761 best form of free advertising - writing articles.

How can writing articles give you free advertising? As you probably know, there are hundreds of thousands of people publishing an ezine (electronic newsletter) on a regular basis. For some of these people, publishingrepparttar 117762 ezine isrepparttar 117763 central plank of their business - they set out to create a business involving, primarily,repparttar 117764 publishing of repparttar 117765 ezine. Others, however, publishrepparttar 117766 ezine only as an adjunct to their website - a way to get their site in front of their ezine subscribers inrepparttar 117767 hope that this will generate repeat traffic.

Both types of ezine publishers have one thing in common. The need for great content. If you've spent much time online you'll no doubt have signed up for more than your fair share of free ezines. You'll have come across some that are really good, some that are OK and some that are nothing short of woeful, with content that looks likerepparttar 117768 publisher has picked uprepparttar 117769 first piece of regurgitated whatever he happened to come across today to fill uprepparttar 117770 space betweenrepparttar 117771 ads for his numerous affiliate programs.

Your site may include links to your affiliate programs. After all, that's how you make money, right? But rather than gorepparttar 117772 road ofrepparttar 117773 ezine publisher who thinks she can serve up any old porridge to her subscriber base and they'll eat it up, spendrepparttar 117774 same time writing just one good article on a subject matter relevant to your target market and invite publishers of ezines with complementary subject matter to publish that article, together with your resource box atrepparttar 117775 end (the four or five line blurb you see atrepparttar 117776 end of articles that give a little information aboutrepparttar 117777 author andrepparttar 117778 author's website together with a link torepparttar 117779 site).

Now, here'srepparttar 117780 important point if you expect others to publish your work. Your ad is your resource box, it is NOT your article. Your article is content. Your article should not mention your product, your site or anything related to it. Your article must stand alone as an independently useful piece of work (and when I say useful, I mean it must be useful torepparttar 117781 READER, notrepparttar 117782 author!). Don't insult your readers' intelligence by dressing up an ad as an article. They're not stupid - they'll see through it and you immediately, they'll put you on their blacklist for insulting their intelligence and no publisher worth their salt will run your articles anyway.

The whole purpose of writingrepparttar 117783 article is to make it such a worthwhile piece of work that many publishers will want to put it in front of their subscribers. Get a good article published in an ezine with 10,000 subscribers and see what that does for your traffic when hundreds of those subscribers click onrepparttar 117784 link to your site that you've included in your resource box.

Beginning to see how this works? Andrepparttar 117785 best thing of all is that it only costs you time - maybe an hour, two tops to write a decent article. Commit to writing one a week and getting them published and you'll have a nice little traffic flow going, believe me (AND, if you make sure that you write about subject matter relevant to your site, that traffic will ALSO be targeted, qualified traffic - so much repparttar 117786 better).

The Home Biz Lift Is Beginning

Written by Rob Spiegel


Some weeks ago I speculated that conditions were ripe for a home business resurgence. Millions of workers have lost their jobs and are not likely to find new opportunities soon. Add to this a growing interest in staying close to home afterrepparttar September 11 attacks. Suddenly family is more important and tall buildings are less appealing. Launching a home-based company is a logical solution to these dual concerns.

So I called Stacy Henderson, editor-in-chief of Home Business Magazine, to see if she sensed a greater interest in home businesses lately. The magazine is owned by Stacy and her husband, Richard, who acts as publisher forrepparttar 117759 bi-monthly publication coveringrepparttar 117760 how-to and what-to of home-based enterprises. Henderson noted there was a clear increase in inquiries about home business. "We've noticed that people have inquired more about starting a home-based business duringrepparttar 117761 months from September torepparttar 117762 present, in comparison to this same time period in previous years."

She speculated that some ofrepparttar 117763 interest in home business was likely due to repparttar 117764 events of September 11. "Neither Richard nor I have any statistics to support this, but we personally feelrepparttar 117765 9/11 tragedy could be a contributing factor. It's certainly caused Richard and me to re-examine our own priorities and to renew out commitments to our family and our responsibilities at home."

Henderson suggested that in addition to September 11,repparttar 117766 economy itself is motivating people to consider starting a home business. "Duringrepparttar 117767 nine years of publishing Home Business Magazine, we've noticed that wheneverrepparttar 117768 economy slows down,repparttar 117769 interest inrepparttar 117770 home business market tends to accelerate," said Henderson. "People who have lost their jobs are seeking out home-based business alternatives. Nearly six percent ofrepparttar 117771 U.S. workforce is now unemployed. Millions of workers are in danger of losing their jobs, and many of them will take their first look at home-business businesses."

In addition torepparttar 117772 motivation of employment problems and a year to be close to home, Henderson said technology now makes it easier for people to compete in a home-based environment. "Wireless communication, high-speed Internet connectivity, and more powerful personal computer and office equipment have now made home-based business owners and home office workers as competitive as any inrepparttar 117773 economy today," said Henderson. "This increasesrepparttar 117774 potential for future home-based business growth."

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