Copyright © Bill Vannot - All Rights Reserved http://www.successful-marketing.com
====================
Do you realize that articles can do a lot for your business?
1. They can drive qualified leads to your website -- people who are interested in your topic.
2. You can consistently position yourself as an expert by having your name and your business name in
public eye! This develops your business identity.
3. Articles work to build link popularity.
4. Articles are actually, repeat advertising in motion!
5. Articles are free advertising for your business.
6. You'll be able to distribute your articles without spending a dime.
When you submit articles to ezines, websites, and even magazines, you really do benefit because you're driving qualified leads to your website. The people who read your articles are already interested in subject matter you'll be writing about.
They have already subscribed to ezines just to get more information about certain topics. The publishers who agree to run your articles have already decided that you're a perfect match for their ezine's target market. This could mean that hundreds and thousands of readers, could read your articles and see link to your website.
Make Yourself an Expert!
When people frequently read interesting articles, they actually come to view author as an expert. This alone helps build your reputation. It works like a tonic to drive potential customers to your website because people like dealing with experts, so they can learn more.
Each article should include a short "resource box". Similar to a sig file, it should have a link back to your sales page where reader can go to get more information. When articles are used on websites they can also build your link popularity. This is extremely important with search engines.
