Still following along on Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on web as a brand-building strategy, keep following Do's and Don'ts in mind.
Article Writing Do's
1. DO use keywords in your article title and through supporting paragraphs. What are keywords? Quick answer: they're most popularly searched terms that folks in your niche market are using in Google and other search engines. You MUST learn more about keywords before beginning your foray into world of article-writing. Find out about keywords here.
2. DO feature information your reader can use. If you never give away any good secrets in your articles, your reader is going to see through facade, and quickly. A great marketer shares wealth (of knowledge). This is how internet experts build their credibility! Do you know a thing or two about internet forums? Tell some people about it in your articles. Acquire adoring fans by offering useful information!
3. DO include live links to your website. Everyone on web who picks up content from article distribution sites like Ezinearticles.com adheres to their strict policy of including live URL links and a bio from every article author. This is huge, and sole reason to write article in first place! So, take time to include links to your website (or sales letter page if you have one,) and make them live. If you don't know how to do this, maybe this article can help: Essential HTML Skills for Article Authors-- 7 Tips. But please keep your links to three or less!
4. DO follow a tight article body structure that's easy to read. If you're still keeping up with this article, it's probably because I've made it easy for your eye to follow along. There's nothing worse than having to sift through a long trail of endless information that's all lumped together. Be kind to your reader and break up your article into easily-understood sections.
5. DO include an Author Bio that positions you as a market leader. Your author bio should be dynamic, timeless, and include a call to action. Don't forget that your article is going to be read within context of someone else's website. If your bio is dull and boring, your reader won't feel compelled to "follow you home." Tell them flat-out what to do. "Visit Wordfeeder.com to find out how expert articles can position you as an expert in your field!"