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Bigmouthmedia On BoardWritten by Heather Luscombe
Bigmouthmedia, award-winning Search Engine Marketing company, has been selected to drive internet traffic to National Express website. In an ever-increasing online marketplace, National Express hope to capture their share of potential coach travel market amongst well known travel booking heavyweights such as Expedia and Lastminute.com.
Kevin Milnes, Digital Marketing Manager at National Express, said objective of SEM campaign is more about perception than education. Consumers are already aware of National Express brand and service offering, but are perhaps less likely to consider coach travel as an option when planning a journey online.
With 1000 UK destinations, and a further 500 throughout Europe and Ireland served by partner Eurolines, National Express offer in excess of 1.5 million different routes and this is where use of search marketing can make biggest impact. Visitors driven to National Express website by searching for a specific journey are already pre-qualified, and in a very strong position to convert to bookings.