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Book Promotion Myth -- The Best Place to Sell Books is a Book Store

Written by Judy Cullins

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Thanks, Judy =============== Book Promotion Myth -- The Best Place to Sell Books is a Book Store Judy Cullins 2001

When most people think of buying books they think of bookstores. Marketing guru, John Kremer, author of 1001 Ways to Market Your Book says "I'm glad I don't rely on retail "brick and mortar" bookstore sales for my income, but it will be nice to add that icing onrepparttar 129727 cake into my cash flow again."

Inrepparttar 129728 past three years, John has sold 45,000 copies of his book, many from non-traditional marketing strategies; his web site, his eMagazine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back ofrepparttar 129729 room sales. Because he is a recognized name, he and other bestsellers by famous authors get a lot of shelf space inrepparttar 129730 bookstore--cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers torepparttar 129731 store.

In one book coaching session, a new client thought he wanted to sell torepparttar 129732 bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go torepparttar 129733 "brick and mortar" bookstore for a business book? Or, will they be more likely to visit a particular business Web site for specific kinds of business books?

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