Are you using both sides of the GoogleCoin?

Written by Jason Hulott

By now most of you realise that Google can give our websitesrepparttar ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website ownersrepparttar 128282 ability to display these PPC results on their own websites.

For this privilege, Google will payrepparttar 128283 website owner a share ofrepparttar 128284 PPC revenue earnt from any click throughs onrepparttar 128285 results displayed on their website.

This is called Google Adsense

So there you have both sides ofrepparttar 128286 Google coin.

On one side,repparttar 128287 ability to drive low cost targeted traffic and onrepparttar 128288 other side,repparttar 128289 ability to generate revenue from your existing traffic.

You'd think that wasrepparttar 128290 end of it but really it is onlyrepparttar 128291 beginning.

Heads or Tails? Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% ofrepparttar 128292 people using Adwords, this seems to work OK for them. Remember I said OK!

Forrepparttar 128293 other 20% , these guys and gals, are testing, changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering inrepparttar 128294 way that he works Google and now lets other work Google just as hard.

"Like Bruce Lee taught usrepparttar 128295 art of fighting without fighting, Chris Carpenter shows usrepparttar 128296 art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

Tails you win!

Secondly, while most people just cut and paste Adsense code into allrepparttar 128297 pages of their site, they just leave it at that thinking job done!

Linking Psychosis is Treatable

Written by Mike B

Publishers, please considerrepparttar following 836 word article about linking insanity andrepparttar 128281 foolishness of self-referential links.

Please SET URL's as hyperlinks and maintain resource box atrepparttar 128282 end. Feel free to userepparttar 128283 TEXT TO HTML CONVERTER AT:

allows you to insert paragraph tags, set headings to bold text and set URL's to clickable links that open in new windows.

Please notify author of intent to publish at:

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~* Linking Psychosis is Treatable. Link Obsession & PageRank by Mike Banks Valentine © September 21, 2004

Search Engine Optimization has become inextricably linked with linking schemes overrepparttar 128284 last couple of years. During that time EVERYONE has noticedrepparttar 128285 value of inbound links to their web sites. This has lead many agressive webmasters to buy up hundreds of keyword focused domain names, slap up a few weak and repetitive content pages over dozens of domain names in an attempt to build their own little empire.


This misguided strategy has litteredrepparttar 128286 web with garbage that nobody wants to clean up. Outdated sites that no longer reflectrepparttar 128287 businesses that created them, with broken images, broken links and broken promises to visitors are everywhere. Their owners don't maintain them, update them, and sometimes don't even pay to host them as duplicated domains are strewn across free hosting services and are forgotten for years.


I'm reluctant to placerepparttar 128288 blame for this on Google, but I'm afraid I must. Google made PageRankrepparttar 128289 holy grail forrepparttar 128290 web and everyone simply set out in search ofrepparttar 128291 holy grail. For those of you NOT obsessed with PageRank, it is only a small part of a complex set of factors Google uses to decide how important a site is based on how many other sites link to it. Linking is important, but many have become obsessed with it torepparttar 128292 point of linking insanity.

There are linking clubs, reciprocal linking services, link building software, link popularity software, and now even link brokerages that purchase links on your behalf! Search engine optimization firms have now begun to establish and position domains solely forrepparttar 128293 purpose of selling links in multiple categories. Those same SEO firms fill their fully optimized pages with Google Adsense Ads to earn income from that portion of visitors not interested in pages of links.


Those visitors click away onrepparttar 128294 Adsense ads simply to find escape fromrepparttar 128295 contentless link farm that they've found while looking for information. The SEO firm has made money both selling links and now from Adsense clickthroughs, but provides no useful information. This is litter generated alongrepparttar 128296 road to traffic generation and link popularity!

Cont'd on page 2 ==> © 2005
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