There are two kinds of people: those who talk, and those who act after they talk.
Every new client I meet asks me same question: "How can I REALLY make money on Internet?" Of course, everyone expects a "magic bullet" - something that I am going to reveal that has never been said or published before.
The truth is, practically every online marketing technique can turn out to be successful IF you actually use it, and use it consistently, with careful planning.
I can't tell you how many times I have heard people say, "Oh, I have to finish my web site. I am going to do it this weekend!" Months go by and they just keep saying same thing.
They talk and they dream, and they go back and forth from one idea to another, but never actually sit down and DO it. And that's most important secret of all: stop talking and just do it.
Now, I am not saying that planning is not important. On contrary, thoughtful planning can pay off in long run. But it shouldn't take any longer than it absolutely has to.
Let me give you an example.
I have recently decided to create an e-book. Important issues had to be thought through before actual writing process:
- does my target market understand concept of e-books - should I give it away free or charge for it - how am going to use list of people who download it to profit (if free) - will I need a new web site to promote this e-book - what are going to be my back-end products and services - how am I going to be able to reach my audience - what specific issues should I discuss in my e-book
Absolutely essential questions, they had to be answered before I wrote a word of my new e-book. While I could take months planning and deciding on these issues, I spent one weekend coming up with a good marketing plan by answering each of questions on my list. Within 3 weeks my e-book was ready, AND I knew how it's going to make me money.