Are you thinking of republishing RSS feeds?

Written by Allan Burns

There is lively debate aboutrepparttar republishing of RSS feeds on other sites. The argument surroundsrepparttar 105970 use of RSS feeds fromrepparttar 105971 feed publisher being used in an unfair manner. This includes republishingrepparttar 105972 entire articles and not displaying sufficient credit torepparttar 105973 original source.

Before we go intorepparttar 105974 details you may want to brush up on your understanding of RSS. This will help you fully appreciate and fully understandrepparttar 105975 issues involved.

I am glad this conversation is happening now as it needs to be made clear what fair use of RSS feeds actually means. There may be webmasters who are republishing RSS feeds in all innocence atrepparttar 105976 moment not realisingrepparttar 105977 furore that is going on around them with regards to their republishing activities. I would like to help clear up any misunderstandings that surround RSS republishing.

Being an RSS publisher myself who is considering republishing other authors RSS feeds I would like to make sure I am not treading on any toes. I am basingrepparttar 105978 following RSS republishing etiquette onrepparttar 105979 good practice that Rok Hrastnik has enthused.

If you wish to republish an RSS feed then you should first consultrepparttar 105980 publisher with your intentions. This would be an email torepparttar 105981 author stating how you wish to reuse their feed andrepparttar 105982 page or pagesrepparttar 105983 feed will be republished on andrepparttar 105984 attributions you will make. You will need to clarify some points. Ifrepparttar 105985 authors feed contains ads then will they be republished? Will you be monetizingrepparttar 105986 authors work by placing ads on your republished page? To avoid conflict these issues need to be sorted out.

Is Click Fraud Really a Problem?

Written by Tommy Maric

Click fraud is currently a major topic in online advertising. Many argue that it presents a threat torepparttar stability and viability of pay-per-click (PPC) advertising,repparttar 105969 key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all.

Click fraud occurs when ads are clicked for reasons other than a genuine interest in learning more aboutrepparttar 105970 product or service advertised. Click fraud occurs in two forms. In one instance, fraud arises from competitors trying to sabotage each other. One competitor clicks onrepparttar 105971 ads of another just to drainrepparttar 105972 budget of that company. The other instance occurs when webmasters (or people associated withrepparttar 105973 webmaster) repeatedly click Google AdSense ads (which are syndications of others’ ads) on their own web pages in order to generate more revenue. While both Overture and Google have developed sophisticated technologies to detect click fraud, their systems are, and may never be, foolproof.

The real question is how much does click fraud actually damagerepparttar 105974 PPC industry? Gross fraud, i.e., when one person or technology consistently and repeatedly clicks on an ad, aside, which Overture and Google can easily detect, we believe that click fraud has no real impact onrepparttar 105975 industry. The following explains why.

Efficient market theory says that it is impossible to “beat a market” because prices already incorporate and reflect all relevant information. Asrepparttar 105976 PPC industry has matured, efficiency has begun to take root. That is,repparttar 105977 price of each keyword has been driven up torepparttar 105978 point where it reflectsrepparttar 105979 highest price an advertiser is willing to pay for a click.

For instance, a book retailer may pay $1.00 per click based on internal metrics. These metrics dictate, for example, that on average 30% of clickers purchase a book andrepparttar 105980 average profit per sale is $4.00. So, for every 100 clicks ($100 cost), they make 30 sales ($120 revenue) and generate a $20.00 (20%) profit. Note that years ago,repparttar 105981 same retailer may have been able to pay only $0.50 per click, but asrepparttar 105982 market matured and more retailers began advertising, competitive bidding forcedrepparttar 105983 price up to $1.00 whererepparttar 105984 highest returnrepparttar 105985 most advertisers can make is 20%.

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