Optimizing Flash. Can it be Done?
By: Joe Balestrino
Since inception of Flash, it has been programming medium of choice for many companies. Most professionals recognize superior visual aspects that Flash has to offer. Unfortunately, Flash is also very hard to optimize. Many SEO firms would rather tell you Flash canít be optimized than to try and optimize it. No, optimizing a Flash site is not simple by any means, but it is entirely possible. The absence of quality content that cannot be indexed is a huge factor regarding any flash presentation. You can add META and keyword tags. Unfortunately, many search engines such as Google do not use these tags.
Large companies shell out big bucks for Flash sites. They donít want to hear that their site canít be optimized because of format. They love effects of Flash, but more importantly require search engine optimization for their content. Here are some things you can do to increase a sites ranking when dealing with a flash format:
Ideally, you want to get in on ground floor of a Flash site being developed. Try to persuade client to have flash headers and rest of site HTML based. This would be most cost effective option. The other option is to create a duplicated HTML. If neither of these is an option, move on to next step.
Add your META, keyword and description tags to opening page to be displayed while flash is running. While some may feel that it can clutter a page, results are hard to argue with. Follow standard SEO protocol. Use keywords in your TITLE tag. Build your link popularity to boost your client in search engines. Try to link with sites that are pr 4 or more. Never link to sites that have more than 100 links on their link pages. Also, link to sites that allow you to use descriptions. Use keywords in your description. Stay away from sites that only allow banners or no description in linking. Those types of links do not help at all. Remember, links pointing to your site are more important then links going out, so concentrate on those first and foremost.
The next and final tip is controversial. The infamous page re-direct. There are some re-directs that work better than others. My understanding is that Google allows redirects. Google states on their site that a using a "301" code in HTTP headers site direct is recommended if you have moved your site. So, using this to redirect an HTML page to a Flash site should not be a problem. In other words create an HTML page. Fill it with relevant content. Do not stuff it full of keywords. You will then need to create an .htaccess file. To learn more visit http://www.freewebmasterhelp.com/tutorials/htaccess/