Are Your Readers Getting Your Message?Written by Kellie Marzolf
When is most opportune time of week to reach your readers? When is best day of week when your reader is more likely to actually read what you have to offer? There are many different opinions. Tuesdays are generally considered a good day to send to your readers. By Tuesday rush of first day back to work is over and email boxes being full due to weekend tend to be cleaned out. Wednesdays are safe as well. The reader may now be getting into a more receptive frame of mind. Keep in mind, however, their frame of mind may also be starting to zero in on upcoming weekend events. The "weekend" frame of mind may be be detrimental to your message if attention is being distracted from what is being read, to what fun will be had on Friday evening. Many people send out ezines or ads on Friday. This can be a good day to send, giving reader entire weekend to mull over your message, but you still compete with "weekend" frame of mind. If you target preoccupied readers, your message is more likely to end up in trash.
| | Are You Achieving Customer Loyalty?Written by Kellie Marzolf
In today's marketplace old saying, "the customer is always right" effects every one of us in different aspects. Do you think of this saying when dealing with your customers? Are you achieving loyalty from your customers or readers? There are a few things you can do to easily accomplish this important task. Many have different ideas as to best approach. Regardless of how you go about it, your goal should always be to forge a mutually beneficial and long lasting relationship with that person. One way to get started is to make a pact with yourself that you will not only help your customers, but you will go above and beyond their expectations. When you receive a letter of complaint or a problem, don't take it personally, and respond as quickly and politely as you can. No one likes to be left hanging in wind wondering if and when their problem will be resolved. You have to remember that often times, when you receive this persons complaint or problem, chances are they are at point of frustration. What seems like something minor to you may be something major for them. Personalize your interaction with them as much as possible, so you seem like a real person instead of just a name and an email address.
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