Are Your Brochures Worth The Paper They're Printed On?

Written by Lisa Packer

Brochures are one ofrepparttar oldest marketing weapons inrepparttar 149192 business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and movesrepparttar 149193 customer along inrepparttar 149194 sales process. When it’s done right.

When done wrong, a brochure is an exercise in futility. It boresrepparttar 149195 reader and makes a beeline torepparttar 149196 round file. It’s a waste of time, effort, and landfill space.

So how can you make sure yours are done right?

First of all, stay out ofrepparttar 149197 “we.” Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it’s not about you. A good brochure, like any other marketing message, is all about what your product or service does for your customer. Every word should be about her, and how what you are offering benefits her.

Next, don’t let Sgt. Friday write for you. “Justrepparttar 149198 facts” doesn’t sell things. People make buying decisions on emotion, so you have to connect with their hearts. Find out what feelings will resonate with your prospects and evoke them. Get their juices flowing and stir them to desire what you have to offer.

Never waste valuable real estate. The most important panel of your entire brochure isrepparttar 149199 cover. It’s alsorepparttar 149200 most often wasted. The front of your brochure has to interest your prospect enough to get them to open it up and look inside.

7 Simple Marketing Tips

Written by Bob Leduc

7 Simple Marketing Tips Copyright 2005 Bob Leduc

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

Tip 1: You can constantly improverepparttar effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it torepparttar 149191 80 percent group and start testing something else inrepparttar 149192 20 percent category.

Tip 2: Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related torepparttar 149193 one they just bought. Many will accept your offer ...producing an easy sale for you.

Tip 3: Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

Tip 4: Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhancerepparttar 149194 perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

Tip 5: Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online.

Cont'd on page 2 ==> © 2005
Terms of Use