Are You a Passive Advertiser?Written by Pamela Geiss
What kind of a marketer are you?
There are many ways to advertise. Some we are very familiar with, such as hype. There is a LOT of hype on Internet. And I'm not going to tell you that hype doesn't sell, because it does. You see it on TV every day. Someone yelling outrageous claims. And some people respond to that type of advertising. It moves fast and furious and tries to get to you through your emotions, hoping you will act BEFORE you have chance to think it over. There are many infomercials that work this way. All of a sudden before you know it, you are caught up in excitement of it all. And it works!
But just because it works, is it really way to go about it? Many businesses think so. They are looking at numbers. The more sales they bring in, better ad was, in their opinion. But if you did a study, how many of those who bought came back to same place to buy again? How many were really satisfied with their purchase? Just because there were no returns, or few returns, is no indication that a customer was satisfied with his/her purchase. Many people just don't bother to ask for their money back, for one reason or another. The real "proof in pudding" is how many of customers refer their friends to that business? How many of them come back to make another purchase?
The businesses who will ultimately survive are ones who have repeat customers. Most companies who do infomercials aren't concerned with repeat buyers. Many of them offer one product that doesn't lend itself to repeat buying. So for them, hype works.
I have always been of opinion that if it takes hype to sell it, it isn't worth much. If you have a good product, you don't need to hype to sell it. And after a few customers buy, they will help to do a lot of selling for you by referring your services to others and by coming back to you to buy again. When you resort to hype to sell your product, you exaggerate what your product does, and in doing so, you will find customers who are not satisfied once they buy your product. Why? Because you made it sound better than it is and they expected more from it than they got. You may even find that you have a lot of returns to deal with.
The Be All and End AllWritten by Pamela Geiss
Do you find yourself looking at ads or surfing and finding "the perfect Internet business" (according to them), rushing to sign up, rushing to advertise, so enthused. Then tomorrow you find something else and "viscious" cycle starts all over. This is called overload. There are so many products and offers on Internet. We are not used to having this many choices. Before Internet, which is really still a very new concept, we didn't have many choices about jobs and ways to make money. Your choices were limited to how far you could drive and what was offered in your area.
Now your choices are becoming limitless. Now you are overloaded with options and they all are made to look like "be all and end all" solution to your future. Many of them can be just that. Some of them are just "hype". But in reality, there are many, many good options out there that really could be your "be all and end all".
The reason many of these choices end up not being your "be all and end all" is not because they were bad choices. It's because you lost your zeal you had upon finding them and gave up. Or if you didn't give up, you lost your forward motion on them, setting them aside to go on to something else.
Try to remember that you are only one person. You can only do so much AND DO IT WELL. You might be able to handle a lot, but you don't want to just "handle" it - you need to do it WELL!
You keep hearing about keeping focused. What they are telling you is not only to keep focused toward what goals you have set for yourself, but also on what businesses you are going to run.
As you may or may not know, I run LotsaPerks, an online advertising agency focusing in targeted visitors. As you also may or may not know, I am involved in other side businesses. This is also known as having multiple streams of income. BUT, and this is important part, MY MAIN FOCUS is LotsaPerks and running my LotsaPerks Newsletter. A good 75% or more of my time on computer is spent working at business for LotsaPerks.