Are You a "P-Word" Solver?

Written by Mary Anne Hahn

Back inrepparttar days when I supervised customer service employees, I developed a standard (albeit somewhat corny) reply whenever anyone on my staff came to me with a problem.

"There are no 'problems' in Customer Service," I'd tell them, tongue planted firmly in cheek, "only challenges and opportunities for growth!"

Eventually, my staff began to join me in my quest to eliminaterepparttar 129378 negative-sounding "p-word" (problem) from our collective vocabulary-- perhaps so they wouldn't have to listen to my canned response. "I have a challenge for you," they'd say instead, or "Could you help me with this dilemma?"

Butrepparttar 129379 fact is, just as a rose by any other names smells as sweet, a p-p-p-problem (see? I *still* have trouble saying it!) requires a solution, no matter what you call it. And talented writers who can help businesses and individuals solve a "p-word"--or several of them-- will seldom lack for clients and assignments.

What kinds of "p-words" do your potential customers face?

Work overload: A small advertising or PR agency suddenly gets swamped with more work that they can handle. The head of a company's communications department wishes she could have a few reliable freelancers to call on when her staff is on vacation or disability. The president of another company needs to give a speech at a convention next week, and doesn't have a clue as to when he'll find time to write it. Especially during times when organizations are downsizing, overworked people could certainly userepparttar 129380 helping hands of freelancers to help them solve their particular "p-words."

A limited advertising budget: Many new businesses simply can't afford to hire an agency to handle their advertising and publicity needs, but they need to get their names and products out torepparttar 129381 public nevertheless. Freelance writers provide a cost-effective alternative to full-fledged agencies. Some ofrepparttar 129382 services you can provide include press releases, fliers and brochures, email marketing services and newspaper print ads.

Five Ways to Prevent Costly Bloopers

Written by Heather Reimer

Classic bloopers:

In a cocktail lounge in Norway: "Ladies are requested not to have children atrepparttar bar."

At a Hong Kong dry cleaner: "Drop your trousers here for best results."

In a Nairobi restaurant: "Customers who find our waitress rude ought to seerepparttar 129376 manager."

Bloopers are such a hoot - until, that is, your business promotions wind up saying something you never intended and YOU become a laughing stock.

Here's how to prevent those little slips ofrepparttar 129377 keyboard from generating giggles instead of conversions:

1. First and foremost, have somebody else read what you've written before it goes out. If you do nothing else to improve your promotions, do this. You'll be amazed atrepparttar 129378 bloopers and gaffs they catch. Remember, even famous writers have editors and there's a good reason for that.

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