This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day -- as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@.....).

STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called 'free_ezine_ads'.

STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address 'my_ezines@....' to folder called 'free_ezine_ads'.

STEP 4. Prepare free ad you want to place in ezines and keep a copy of it handy in a text file.

Different ezines have different rules about size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider mood and tone of each ezine, and create different versions of your ad for each one.

Here's how it goes...

You're probably familiar with concept of banner exchanges. In a nutshell, banner exchanges facilitate having your banner displayed on other people's websites in exchange for you displaying those other people's banners on your site.

The problem with banner exchanges is that you have to display banners on your site that you may not want to have there, and with banner click-through rates continuing to get smaller, you may be asking yourself if it's worth it.

The good news however, is that you can take advantage of banner exchanges WITHOUT need to have banners displayed on your site.

You see, there are lots of banner exchanges out there that will give you free banner displays on their member's sites just for signing up. That means that you can go around to these exchanges, sign up for an account, get your free banner displays and then forget about it.