My aunt was chaperoning my eighth grade class on a field trip to local amusement park. Then she did it...

As we finished eating our lunch, my aunt wrapped up a half eaten hamburger in a napkin, and promptly stashed it in her purse.

As everyone at table looked at me and started to laugh, I instinctively kicked out my friend's chair. As he fell to ground, milk shot out of his nose, inciting a roar of laughter. I had saved my aunt from any further ridicule amongst my peers, for this day at least.

I loved my aunt, but she refused to waste anything, and this sometimes caused me a great deal of embarrassment.

Once I started marketing online, I realized my aunt was on to something. In order to succeed as an online marketer, you can't afford to 'waste' anything.

You have to utilize every resource available to you, and leverage these resources to help you grow your business.

One such resource is your customer "thank you" page.

When a customer orders a product or service, they are usually sent to an order confirmation page.

Most marketers have a few sentences expressing their gratitude and a contact email.

Are you making this same mistake?

The answer is hidden within your Web logs.

Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed documents is same as mine.

This document would be your 404 error page.

When a visitor is unable to access a page on your site, they are taken to dreaded "404 Error" page.

I know you have come across this page in your Web travels, we all have:

"404 Error File Not Found

The requested URL was not found on this server"

Are you one of those Webmasters who has this hideous error page on your Website?

This mistake is not only costing you money, but it looks very unprofessional as well.

Whenever I come across one of these error messages, I just assume site owner is most likely an amateur. This is probably an unfair judgment on my part, but not totally without merit.

You see, once I show you how easy it is to create your own error page, you may soon be jumping to same conclusion when you come across one of these error pages.