Head Energy My consulting experiences have taught me there are two types of business energy. I call first type “head energy”. This is energy that comes from wanting to do better or more with your small business.

•You want more profits. •You want more customers. •You want better marketing.

Head energy is very powerful. It can inspire. It can achieve dreams. It can drive you forward. Head energy also has limitations. Head energy promises fulfillment in future. Before future arrives you must sustain yourself along way. If you fail to sustain head energy, your hopes and aspirations tumble down. They become “the good idea that was never achieved!”

Gut Energy I call second type of small business energy “gut energy”. This energy involves your current business worries; your current business mistakes; business issues that need fixing right now.

•What is decreasing your profits now? •What is preventing you from having more customers now? •What are your current marketing mistakes?

Just about every marketer on Internet claims to be best around and will lead you to believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else’s teachings they will lessen their marketability as “great persuader” in salesmanship.

In truth, while they may not admit it publicly, every marketer studies technique or style of others on a continuing basis. I’ll be first to admit that I seek out, read and revise my methods of copywriting thanks to best of best. And I have discovered that even perfection is often flawed.

We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone’s attention, make a written offer that compels them to read to last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.