Until
day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But complexities of chess lead to more satisfying victories and defeats. Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.
Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place.
A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens moves made in game of marketing are made with advertisements, web sites, marketing messages, brochures and so on.
As a small business owner you don’t risk losing pieces to your opponent you risk losing business to your competitors.
Great chess players have a strategy that helps them win with consistency. Here’s a marketing strategy you can use to consistently win new business.
Focus Your Marketing Target your market with a marketing message that speaks directly to population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and problems you solve.
Develop and use your marketing message as often as you can. Doing so will help get your business get noticed by those most likely to buy from you. Use your marketing message in your marketing materials, your website and any and everywhere your business comes in contact with potential clients.
Effective use of a marketing message can be a small business owner’s best friend. A good one will work hard for you to generate new business and will never ask for anything in return.
