Advertising: Are You Using Ezine Classified Ads?

Are You Using Ezine Classified Ads?

Written by David McKenzie

If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted.

How many ezines do you think are out there in internet world?

I really do not know. But it has got to be tens of thousands, perhaps even hundreds of thousands.

Guess what? Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. The big boys are just targeting repparttar large subscriber ezines.

There is a huge market in getting your targeted ezine ad to tens of thousands of people.

Here are 3 ways you can do it:

1. Ezine Ad Swaps.

You can swap ezine ads with other ezine editors.

The cost to you - ZERO! You can just approach another ezine editor and ask to swap 6 ads in their next 6 issues. And you will feature their ezine ad in your next 6 issues.

2. Pay for Ezine Ads

You could negotiate a deal to pay for ezine ads. If someone has a subscriber base of 1,000 subscribers and they currently run little or no ezine ads ask them if they would like to receive some money to run your ezine ad. I bet they don't say no.

What Do I Need A Media Kit For?

Written by Ana Ventura

If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across repparttar

elusive Media Kit link. "What's a media kit?" you might ask. Good question.

A media kit is a kind of prepackaged PR tool that most large corporations use, but that can come in handy for small businesses as well. The materials within a media kit are standardized, prewritten documents that can be printed up or pulled out of a file for those inquiries that happen along when you least expect it.

There are a few essential items that should be included in your media kit: repparttar 101202 media kit cover, a set of press releases about many aspects of repparttar 101203 company (including individual products), short biographies of key individuals, copies of articles, photos, and some types of product literature, such a data sheets or brochures. You can put whatever else you think is relevent, but these are some of repparttar 101204 most common items.

A media kit cover is really just a pocketed folder for you to put repparttar 101205 rest of repparttar 101206 information inside of. However, it is generally a glossy, colorful folder with your company name or logo printed on repparttar 101207 front. Embossing repparttar 101208 logo is another effect that can be a great attention grabber. The standard size for repparttar 101209 media kit cover is 9" by 12", so that 8 1/2 by 11 inch documents can easily be stored inside.

Your media kit should include more than one press release. One should be focused on repparttar 101210 company's background, providing an overview of repparttar 101211 history, accomplishments, markets, products and services offered. Don't overly dramatize your story. Most editors will only use repparttar 101212 information found here as a reference for articles written about other aspects of your company. You should also include a press release for each individual product that you market, unless you produce an abundance of different items. In which case, three or four of your main products should get individual releases. If you think it's necessary, a combination release can be written about repparttar 101213 others.

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