Are You Ticking People Off With Your E-mails?

Written by Alexandria Brown

Even now that e-mail has been around for several years, some of us still aren't "gettingrepparttar message" when it comes to being both effective and polite. While e-mail is a quick, easy, and informal way to exchange information, it still needs some TLC in order to do its job, which is to *communicate*!

One statistic saysrepparttar 109661 average American worker receives approximately 50 e-mails a day -- that's a lot of information to read through. And this number sounds low to me -- I get around 100 a day! Numbers like these mean that your little message is literally competing for your recipient's attention. You'd better make sure your e-mail tells her what you want her to know -- fast!

While I have a mile-long list of e-mail atrocities that I could share, here arerepparttar 109662 four most common mistakes I see in my inbox every day. By paying attention to these simple points, you can easily ensure your messages come across clearly and professionally ... and that they actually get READ!

Mistake #1: "Dissing"repparttar 109663 Subject

Ever receive an e-mail with an empty subject line? That drives me nuts! It's simply a courtesy to tell your reader what info you're delivering. When receiving a list of new e-mails, we all userepparttar 109664 subject lines to quickly determine what each one is about and whether we need to open it right away.

The more info you give inrepparttar 109665 subject line,repparttar 109666 better. For example, instead of just titling your e-mail "Meeting," give merepparttar 109667 details: "Marketing Meeting Set for Nov. 9." This way I know instantly that you're talking aboutrepparttar 109668 Marketing Department, *and* that I have a meeting to go to on Nov. 9.

Also keep in mind that many e-mail systems cut-off long subject lines, so shoot for *six words or less.*

Mistake #2: Rambling On and On and On and...

Because we're all receiving way too much information every day, it's important to make your point FAST and CLEARLY. Have you ever gotten an e-mail that's so long you put off reading it, and later discovered it had some important information atrepparttar 109669 end? An associate of mine used to do this -- she'd send a drawn-out missive about her enlightening trip to Bali, and atrepparttar 109670 very end of her message she'd sneak in something urgent like, "Oh andrepparttar 109671 client will be here today at 2 p.m. instead of 4." Yikes!

Fire your "biggest gun" first. If you have something important to tell me, or if you want me to take any sort of action, be sure to make your point inrepparttar 109672 first few sentences. Otherwise I may not read it.

Try to keep your entire e-mail shorter than *two computer screens* -- one screen is best. For long, detailed messages, provide a brief list or summary atrepparttar 109673 top, and break uprepparttar 109674 copy below with subheads.

E-mail: a Story of Evolution by Design

Written by Cheryl Rickman

The Killer App Known as ‘the killer app ofrepparttar ‘90s, e-mail has come a long way, fromrepparttar 109660 dawn of e-mail packet-switching theory inrepparttar 109661 1960s andrepparttar 109662 first e-mail programme in 1971, torepparttar 109663 present day, 2001, where rich media and java technology have created e-mail that can battle with television advertising and improve return on investment.

Throughoutrepparttar 109664 90srepparttar 109665 key benefits of e-mail were in its cost-efficiency, its quickness and click through rates. The fact that e-mail allows for good customer retention and prospect list building are further benefits, along with its viral marketing capabilities and its capacity to be responsive and customary, based on user action. Thanks torepparttar 109666 ability to tailor content, style and frequency of e-mails, depending on customer buying patters, actions and demographic statistics, e-mail is one ofrepparttar 109667 best customer-focused marketing tool at a business’s disposal today.

E-mails nurture those important customer relationships and allow marketers to gather market intelligence.

Says Jonathan Jackson of emarketer ( “There’s also a sense of urgency about using e-mail. What’srepparttar 109668 first thing you do when you go online inrepparttar 109669 morning? Head for your e-mail?”

Additional benefits have been added torepparttar 109670 resume of e-mail, withrepparttar 109671 rise of rich media and improved CRM and measurement tools. Andrepparttar 109672 sheer amount of usage and growth creates an even wider audience for marketers and businesses.

According to Jackson there is “plenty of evidence to suggest that e-mail is indeedrepparttar 109673 killer app.” Says Jonathan, “Inrepparttar 109674 US there are 97 million active e-mail users aged 14+ who send or receive five or more e-mail messages every week. They account for 44% ofrepparttar 109675 total 14+ population. And while there are 97 million e-mail users today, there are only 88 million active web users.”

Naturally, with an increased usage comes a proliferation of e-mails jostling for position in inboxes acrossrepparttar 109676 globe, sorepparttar 109677 target audience is growing butrepparttar 109678 task of ensuring that messages are read is made increasingly difficult. Thankfully more and more options are springing up ranging from simple HTML programmes to streaming media, video and audio e-mail options. But more on that later.

A History The beginnings of remote message transmission came with smoke signals and jungle drums. This evolved towards telegraph wire messaging and morse code via airwaves. The telex system was also widely used fromrepparttar 109679 1920s-1980s andrepparttar 109680 telephone network has evolved substantially towards mobile networks and WAP technology. Just as communications have seen massive growth in recent years, so has e-mail.

Back in 1957repparttar 109681 USSR launched Sputnik,repparttar 109682 first artificial earth satellite. This is when experiements in ‘packet-switching’ began. Byrepparttar 109683 early 1970s,repparttar 109684 first host-to-host protocol was being used andrepparttar 109685 first cross-country link was installed by AT&T between UCLA and BBN at 56kbps.

In 1971 Ray Tomlinson of BBN invented an email program to send messages across a distributed network. Soon after that, Larry Roberts wroterepparttar 109686 first email management program (RD) to list, selectively read, file, forward, and respond to messages. E-mail was born.

Two years later, in 1973,repparttar 109687 first computer-to-computer chat took place at UCLA andrepparttar 109688 University of London communicated by e-mail with people in Norway. In 1975 John Vittal developed MSG,repparttar 109689 first all-inclusive email program providing replying, forwarding, and filing capabilities and Satellite links crossed two oceans (to Hawaii and UK) asrepparttar 109690 first TCP tests were run.

The 1970s wasrepparttar 109691 decade when e-mail really started to take hold. The Queen ofrepparttar 109692 UK, Elizabeth II sent her first email in 1976 and shortly afterwards emoticons became widely used.

The 1980s sawrepparttar 109693 introduction of DNS,repparttar 109694 Domain Name System and Internet Relay Chat (IRC). With shopping malls arriving onrepparttar 109695 Internet in 1994. E-mail andrepparttar 109696 net have come a long way. Today, thirty years on, email has becomerepparttar 109697 killer app.

Growth ofrepparttar 109698 killer app E-mail marketing response rates outdo banner advertising response rates and other forms of advertising with a CTR of 5.4%. Evidently, E-mail is not calledrepparttar 109699 “killer app.” for nothing.

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