Are You Taking Full Advantage of the Web?Written by Sue and Chuck DeFiore
Is your site visible, interactive? How's infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get most out of your website all of these items are important. By following these tips, you can build a sense of community for your web site. This in turn can build a loyal following for both your site and your business. To make your site visible; be sure you prominently feature your URL (i.e., your Internet address) on your business cards,correspondence as well as any advertising you do - newspaper, magazine, broadcast and direct mail. To be interactive your site must invite visitors to subscribe to e-mail "hot lists" that specialize in categories that are of interest to them along with specially-priced merchandise they're interested in. You want to be sure your site has a good infrastructure. If it does, it will allow you to quickly and easily send carefully-targeted e-mail bulletins to customers interested in specific categories of merchandise, so you can quickly and easily inform them of new products and specially-priced merchandise. And this is one of main reasons you have a site, isn't it!
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