Are You Selling Yourself Short?

Written by Sylvie Minson


Are you trying to compete withrepparttar deep discount stores that buy merchandise in huge lots, then 'passrepparttar 104006 savings on'?

If you are, as a small business, you may actually be hurting your sales.

Lowering your prices can easily cut into not only profits, butrepparttar 104007 number of sales you make. It lowersrepparttar 104008 perceived value ofrepparttar 104009 merchandise or service you're offering.

Oftentimes, inrepparttar 104010 eyes ofrepparttar 104011 average consumer, cheap is cheap, and you get what you pay for. Deep discounters never sell 'top ofrepparttar 104012 line' merchandise.

The single most important thing you sell is trust, no matter whatrepparttar 104013 product, or range of products may be. In that trust relationshiprepparttar 104014 customer expect you to deliver a top quality product or service at a reasonable, but not cut rate, price.

Cut rate prices break downrepparttar 104015 trust relationship -repparttar 104016 idea becomes: How can it be so cheap and still be any good?

There are a couple of simple questions you can ask when figuring outrepparttar 104017 cost/value equation for anything you sell. Willrepparttar 104018 customer be more satisfied, and happier after buying your product or service or would they be happier if they kept their money in their pocket?

Buyer Beware Business Opportunity Scams Abound

Written by Sylvie Minson


Most business opportunities are not worth investing a penny into.

The ones that are generally are called Franchises. The value in a franchise is that it comes withrepparttar branding already done for you. People will recognize a Subway or McDonalds no matter where you are, so you have a built in customer base.

Be it Amway, selling jewelry (and other products) on a party plan, vitamins that you have to invest in a ton of inventory to carry around, orrepparttar 104005 door to door knives scheme that costs $500 to join, each and every one of them makes their money offrepparttar 104006 people looking forrepparttar 104007 opportunity, not fromrepparttar 104008 products sold torepparttar 104009 average consumer.

Very few people ever make any money with these so-called 'business opportunities'. I've personally never met even one, though I've known many people who have gotten involved in these businesses. All of them spent more than they ever made back.

Seminars arerepparttar 104010 worst. Sometimes they call them boot camps. Come to our seminar and we'll show you how to make tons of cash.

The seminar costs a few hundred, at least, thenrepparttar 104011 plane tickets, hotel bookings and so on. When you get there they give you a bunch of hype to make you feel really good about making money.

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