Are You Selling Hotdogs Or Pretzels?Written by Al Martinovic
I live across river from New York City and on days I make my way over there, one thing you immediately notice are smells of street. No... not that smell. I'm talking about food.
You'll find all sorts of vendors selling food on streets. But you won't see 20 different hotdog vendors crowded onto one street corner. Common sense tells you that you won't make much money when you are competing with a bunch of other vendors on one corner who sell same thing.
Yet that is exactly what has happened to internet marketing "how to make money" game. You are crowded into one street corner trying to sell same hotdogs as everyone else and you just won't make much money because their is just too much darn competition.
So then you try to outdo your competitors and develop ways to make your "hotdog" stand out from everyone else. And your competitors catch on to this little trick and they start doing same, making technique ineffective.
You start offering fr-ee toppings with your hotdog but your competitors then also offer those same toppings and even include toppings that you don't offer.
You counter that by doing a little tweeking. You move your hot dog stand a little over to left, and a little over to right to see if it can increase your sales. But gosh darn it your competitors start doing same and you spend more time dancing then you do making sales.
THREE STEPS TO INTERNET SUCCESSWritten by Debbie Mullinax
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