Are You Sabotaging Your Marketing Success?

Written by Debbie LaChusa

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.

Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived asrepparttar expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things "right," how are they sabotaging their success? Well there are lots of ways. Following are just a few ofrepparttar 146852 ways small business owners unknowingly sabotage their own success.

(1) They have not takenrepparttar 146853 time to develop a marketing plan.

A plan focuses your efforts and allows you to makerepparttar 146854 most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To makerepparttar 146855 most of your marketing efforts and budget, make sure you takerepparttar 146856 time each year to create a plan.

(2) They donít have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it's a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don't have concrete objectives? You need a clear vision and target to aim for. You can't possibly determine what marketing or how much marketing you need if you don't know what you are aiming for.

(3)They have a short-term attitude.

They are reactive in nature, and while onrepparttar 146857 surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don't get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn't cost you any money. Pullingrepparttar 146858 plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message forrepparttar 146859 average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right aboutrepparttar 146860 time you threw inrepparttar 146861 towel!

(4) They don't know their USP.

Probablyrepparttar 146862 worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

The Power Of Taglines - Take My Tagline Test!

Written by Debbie LaChusa

An effective logo/tagline combination can be one ofrepparttar best ways to successfully brand your business. But you don't have to take my word for it.

Do any ofrepparttar 146851 phrases below ring a bell?

See if you can identify which companies each ofrepparttar 146852 following taglines belongs to. You'll findrepparttar 146853 answers atrepparttar 146854 end ofrepparttar 146855 article. But before you read ahead to getrepparttar 146856 answers, take a few minutes to testrepparttar 146857 power of taglines yourself by namingrepparttar 146858 brand each of these top-ranked taglines belong to.

1) Have it your way

2) Is it in you?

3) The quicker picker-upper

4) Just do it

5) It's everywhere you want to be

6) Drivers wanted

7) When it absolutely, positively has to be there overnight

8) Finger lickin-good

9) Because I'm worth it

10)Let your fingers dorepparttar 146859 walking

So what exactly is a tagline?

When it comes to marketing, one ofrepparttar 146860 most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to userepparttar 146861 word tagline. Following are definitions for both terms:

Tagline: an often repeated phrase associated with an individual, organization, or commercial product.

Slogan: a phrase expressingrepparttar 146862 aims or nature of an enterprise or organization.

The two most important parts from each of these definitions are:

1) an often repeated phrase

2) expressingrepparttar 146863 aims or nature of an enterprise

The power of a great tagline

Think aboutrepparttar 146864 taglines you know and remember. They communicate something unique, valuable and memorable aboutrepparttar 146865 brand they represent. And they are always included in any communication about that brand. You seerepparttar 146866 logo and there'srepparttar 146867 tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.

Best of all, they help you remember a brand andrepparttar 146868 ONE thing that company wants you to remember about that brand. And that isrepparttar 146869 power of a great tagline.

Taglines make you top-of-mind

Your goal as a marketer should be to achieve what we call inrepparttar 146870 marketing world "top of mind awareness." Simply put, this means you want your product or service torepparttar 146871 berepparttar 146872 FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.

Cont'd on page 2 ==> © 2005
Terms of Use