Are You Ready To Make A Difference?

Written by John Colanzi

I loverepparttar Internet. It's opening doors for so many men and women from aroundrepparttar 117766 world who would otherwise have no voice.

Individuals are no longer limited byrepparttar 117767 political or economic conditions of their native land. They are free to pursue their dreams.

With this new opportunity comes a responsibility. Asrepparttar 117768 Internet evolves so does our responsibility to makerepparttar 117769 world just a little better for our having been here.

I'm sure you're wondering, "John, what this have to do with my business?"

It has everything to do with your business.

You're inrepparttar 117770 position to become a truly self-fulfilled person.

Before you can help others, you must first satisfy your basic needs. Sorepparttar 117771 starting point is to use your business to satisfy your basic needs.

Making A Small Store Go

Written by Kevin Nunley

I just got a note from a 19 year-old business student who is determined to start her own business. "It's a trendy clothing shop. I haverepparttar location,repparttar 117765 start-up money, a lawyer, and an accountant" she wrote enthusiastically. "My parents think I'm in over my head but I'm determined to make my dream come true."

That's a situation most of us can identify with. You've got a great idea for a new business and you've done every bit of preparation you can, but inrepparttar 117766 back of your mind you know you could fail. What can you do to make a small store go?

By farrepparttar 117767 most important factor is location. If at all possible, find a location you can afford that has built-in customer traffic. Mall locations are great but often too expensive. Look for a nook near a group of stores or on a major street that brings a steady flow of shoppers--the kind of shoppers who would be interested in your store.

Find an affordable way to promote that reaches your best prospective customers. Here are some other ways to save big on very effective ads:

* Desktop publishing makes catalogs and brochures easy to produce. Create your own booklet to include with orders.

* Get a toll free number. Even though long distance calls aren't nearly as expensive as they used to be, many customers will call you faster if you list an 800 number. Mine is 888-429-6203. Usingrepparttar 117768 phone to sell person-to-person is oftenrepparttar 117769 fastest way to get a buy.

* Advertise in specialty and neighborhood newspapers. I get incredible response advertising in an entertainment paper placed in restaurants. A classified ad is just $10 per week.

* Buy TV ads on cable TV. Cable rates are cheaper and you can limit your commercials to specific parts of your city.

* Get a big cell phone package and give your cell number out to everyone. When customers can reach you just about any time, you getrepparttar 117770 sale.

* Give away or sell your own video. Nine in ten people own a VCR. One friend has sold hundreds of his video telling how he earns a living selling antiques on eBay.

If you can't clearly see how you can effectively market your store, stop immediately and reevaluate your plan.

Also, remember that marketing works best when it isn't rushed. The best advertising media require you to place your order well in advance. Great designers, writers, and (especially!) TV production firms are usually booked weeks intorepparttar 117771 future.

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