Are You Overlooking the Gold In Your Email Folders?

Written by Marty Foley

If you've been usingrepparttar Internet for some time, most likelyrepparttar 109687 folders of your email program have become crammed with copies of different types of email messages you've sent and received in days gone by.

Perhaps to conserve hard drive space or to reduce clutter and confusion, you've saved few copies of past messages. Or maybe you've saved many inrepparttar 109688 past but have later been tempted to delete them.

Let me suggest that those old email messages may contain more value than you've ever imagined. I'm going to share some ideas in this article that may help you look at them in a new light and to gain more value from them.

1) FAQ Page Creation and Updating.

As you look through archived email messages, are there certain questions that prospects have often asked about your products or services? Remember that for every prospect who takesrepparttar 109689 time to email you a question about one of your products or services, there likely have been several more with similar questions who haven't.

In order to save time for yourself and your prospects inrepparttar 109690 future - and to close more sales - you may be wise to compile answers to common questions into a FAQ (Frequently Asked Questions) web page or autoresponder. Atrepparttar 109691 very least, you may at least be able to reuse your replies to previous questions to answer future ones, instead of creating them from scratch each time.

2) Ad Copy Improvements.

The same idea applies to your ad copy. The more questions, concerns or sales objections you leave unanswered or unaddressed,repparttar 109692 more potential obstacles stand inrepparttar 109693 way of a prospect's buying decision. Your email archives likely hold valuable clues for ways to better address those issues by updating and improving your ad copy.

3) Ideas for Additional Income Streams.

Past email correspondence with prospects and customers can reveal additional related challenges, problems and goals of those in your target market. Hidden within may lierepparttar 109694 spark of ideas for additional products and services that would appeal to them.

Email Don't Get No Respect!

Written by Mike Banks Valentine

Is there any doubt that ecommerce and a presence onrepparttar web has become de rigueur for every business, large or small?

I submit that there is no longer any doubt that clients and customers expect that every legitimate business must have, atrepparttar 109686 very least, a "business-card" web site listing contact information, business location and a simple "about us" page, along with a contact email link or web form.

I don't think anyone can argue any longer that only certain types of businesses belong onrepparttar 109687 web. Only two years ago, it was still being actively debated whether that were true. No longer canrepparttar 109688 burger joint be without a menu and operating hours posted online. No longer does any corporation believe it needn't have an intranet for suppliers and employees.

No longer can evenrepparttar 109689 self-employed claim they can't benefit from a place to post their resume. Even families have sites to keeprepparttar 109690 relatives and friends informed and stay in touch.

Now many will claim that their web presence does little toward helping them to profit in their business. That is an entirely different issue and I'll go even further and call profit irrelevant to having a web site. Just as profit is unrelated to whether that business has a phone, fax machine, computer, desks, chairs and indoor plumbing. Those are expected, no, required, to a business in order to operate AS a business.

So too isrepparttar 109691 web presence, a domain name, email address and an employee (even if that's you) to handle and respond to email, answerrepparttar 109692 phone, emptyrepparttar 109693 trash and cleanrepparttar 109694 bathroom. Your business is expected to have a web presence, period. End of discussion.

Now to responsibilities related to that web presence. I've been discussing building a site for an attorney friend for two years. She hates email and doesn't want to be responsible for answering it or dealing with anyone electronically. Her legal secretary usesrepparttar 109695 web daily to research and communicate with clients but knows not to discuss that withrepparttar 109696 attorney and has told me in confidence that her boss despises email and will have nothing to do withrepparttar 109697 web. I may as well give it up.

I'm going to suggest that this kind of phobia will need to come to an end for all those who expect to get on inrepparttar 109698 wired world. Get over it, get a web site and answer your email! Grow up! You needn't carry a web-enabled personal digital assistant cell phone (yet) to maintain your appointment calendar and can still scribble notes on scraps of paper if you like. You needn't do your business banking online or own a Blackberry wireless but get a web site and answer your email!

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