Wouldn’t you like to market your business so that it moved easily forward?

What’s first thing most people do to increase salës of their products, services? They put together a description of their credentials. Then they pick up ph0ne, run an ad campaign, send out a brochure and or build a web site and ask people to buy.

Do you know anyone who has used this approach?

Have you tried it yourself?

Were you happy with number of new clients and customers you attracted?

It’s a common misperception that fastest way to attract more clients and customers is to focus on asking people to buy. It looks like obvious route, but in most cases it generates only a trickle of new clients for small business owners. It can work if you’re a large company with millions of dollars to spend building your brand. Why doesn’t this selling approach work for service professionals and small business owners?

A sale is end point or one of waypoints in your relationship with a client. Before they are ready to give you their m0ney prospects need to be confident that you have what they want, and they trust your product or service will deliver on your promises.

When you lead with a focus on selling and your credentials you run into high levels of resistance. It is like trying to row a boat backwards.

In other words, just like a physical business needs an address, so does a Web site. You can't have a Web site and just "stick it up" on Web. Unless you want to set up your own server, you have to go through a hosting company who gives you that address, including server space and bandwidth, that enables search engines and visitors to find your site.

Let's look at some common problems we often have with hosting companies:

--You can never find an actual person to talk to! They may have a 24-hour customer service line open, but you can never get through to a real person.

--Hosting companies often think that "lowest price" will always get sale, but they fail to realize that what people really want is excellent customer service, servers that are up almost 100% of time, and a variety of services that come with hosting package.

--Many hosting companies don't provide any other functionality other than Web site hosting. They don't provide a "control panel" full of goodies such as PGP secure e-mail, shopping carts, log analysis, database creation, etc.

--Guess what? Technical support people often don't make best "customer support" people. They may be technical gurus, but their main interest lies in their high tech servers and other functionality, rather than solving simple problems of their customers.