One of best things about writing articles is connecting with people. Sometimes Internet marketing can seem like an impersonal, sterile world.
People will write me asking for advice. The main thing they want to know is how to be "successful" in Net marketing.
One thing that strikes me about people who write me is that very few want to spend money or invest time necessary to be "successful." They seem to want instant riches without having to spend a dime or invest a few hours each day.
The other impression I get is that people don't seem to want to educate themselves about online marketing. They want answers for making money handed to them on a platter without having to actually do or learn anything.
I want to share with you correspondence between myself and one person who contacted me. He requested some information on how to be "successful" in online promotion. The first thing I did was ask him some questions. They were:
- How long have you been in Internet marketing? - What are you promoting? - Are you promoting affiliate programs? If so, how many? - Or...are you promoting your own product? - What methods do you use to advertise (FFA's, classified ads, ezine ads, etc)? - What learning tools do you use (ezines, informational websites, membership programs, etc)? - How many hours a day are you able to devote to Net marketing? - Why ARE you in Net marketing? - What are your goals..what do you want from this? - Is this a passion or a means to an end?
To this person's credit, he did answer all of my questions. 99% of time, people don't bother and I never hear from them again.
At end, he said, "Okay, I have answered your questions.now answer mine." That struck me as a bit abrupt. But I know from my own experience that when we type we can be thinking one thing and it can come out much different than we intended. So I gave him benefit of doubt. I answered his questions.
He then asked me if I would take time to critique his website. Which I did.
It was a replicated website which meant it was for an affiliate program. These were what I saw as weaknesses in website:
- The salesletter was confusing. I had no clear idea how this program would benefit me. - There were no testimonials. - There was no written guarantee. - There was no contact address or phone number.
But worse thing about this website is this person was using a HotMail account as his email address! I told him that most people would not take this program seriously because he was using a "throw away" email address.