Are You In Business To Help Customers?

Written by Bob Leduc


Are You In Business To Help Customers? Copyright 2003 Bob Leduc

Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money.

Here are 4 ways you can assure customers that you are in business to help them.

1. Personalize Your Sales Approach

Customers will not believe you really want to (or can) help them when they see you trying to sellrepparttar same product or service to everybody.

Learn everything you can about your customers and their lifestyles. Then, sub-divide your targeted market into several narrowly defined niche markets.

Customize your sales messages torepparttar 121060 specific interests and needs of prospects in each niche market. Customers should be able to see your product or service asrepparttar 121061 perfect solution to their specific situation.

2. Convert Everything Into Customer Benefits

One way to convince customers you want to help them is to focus onrepparttar 121062 benefits they can get from you.

Customers don't really care about you, your company, your products or your professional credentials. They only care aboutrepparttar 121063 benefits they can get by using your products or services.

Keep this in mind as you develop your web pages, sales letters and other promotional materials. Present everything in terms ofrepparttar 121064 benefit it provides to customers. For example:

...Don't just listrepparttar 121065 features of your product or service. Explain how those features providerepparttar 121066 benefits your customers want.

...Don't just publicize your educational or professional credentials. Describe how those credentials equip you to do a better job for customers than your competitors.

3. Build A Relationship

You can also demonstrate your commitment to help customers by building a relationship with them. Few prospects buy on repparttar 121067 first communication - even if they desperately want or need what you are selling.

Stay in contact with these prospective customers. Follow up periodically with some useful information ...and don't charge them for it. Building a supportive relationship proves you want to help them. It gains their trust - and eventually a sale.

..::The Top three reasons people Fail online!::..

Written by Dennis Cheesman


Most people come online withrepparttar thoughts of getting rich quick...And then fall flat on their faces! They getrepparttar 121059 get rich quick virus, it's quite contagious and extremely deadly to your self esteem and your business!

You need to get rid of that virus by implementing, knowledge, hard work andrepparttar 121060 right mindset, learn from other people's mistakes and understand why they have failed online, so that you can avoid makingrepparttar 121061 same mistakes, when you do make a mistake, shake it off and get on with your life, take that mistake and turn it into knowledge.

Here arerepparttar 121062 top three reasons why most people fail online:

1) Don't haverepparttar 121063 money to start, or don't want to spend it!.

You have to think that starting a online business isrepparttar 121064 same as starting an offline business, when you start an offline business, there are certain things that you have to be willing to pay for if you want your business to succeed.

Andrepparttar 121065 same thing goes for your online business, and if you're not willing to spendrepparttar 121066 money on these things then your business will go nowhere!

A list of what you need is: A great web-host (this isrepparttar 121067 lifeline of your business)

A good follow up system (autoresponders)

Knowledge (if you have to buy into a membership or course to learn what it takes to build your business then do it)

You have to spend some money on advertising..(eZine advertising, Pay-Per-Click or whatever) (Just make sure you do your reasearch on what your fixing to join or purchase!)

2) They give up before it get's going!

This happens allrepparttar 121068 time, people come on line withrepparttar 121069 hopes of getting rich, they join one scheme after another thinking this one is going to make me rich, as soon as they receive another email scheme, they jump on it..

This keeps going for awhile, untill they get so frustrated that they just give up and say it's impossible to make money online! One ofrepparttar 121070 reasons is that most people lack persistence andrepparttar 121071 ability to hang in there whenrepparttar 121072 going gets tough. If you lack persistence, you will have a tough time making it online! ("If you do make it")

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