Verbal, written or even sign language talks to "content." You're just listening to words and that's it! Nothing else enters picture. This is probably one of biggest issues with married people. The wife might say, "You never listen to me." The husband says, "Of course I do!" and continues reading paper. The wife probably wants to see body language from her husband that says, "I am here for you; you are very important to me; I will always take time to be here for you." If he's reading paper, he's not communicating this to her in a way she can see and understand.

If you're in sales or have any projects where you have to "sell" someone on something, do you know what your body language is saying to other person? Try selling something to someone without saying a word! You might say it's impossible but it's not. You probably do more selling with nonverbal communication than you do with verbal. Remember that song about "you say so much when you say nothing at all." Well, that singer/writer was right!

Think of a time when you were feeling upset, frustrated, angry and someone came up to you and asked if you were doing OK. You probably said YES but your body language said NO! Which communication do you think they're going to believe? Scientists have proven that whenever there is a conflict between verbal and nonverbal communication, we tend to put a question mark by verbal communication and believe nonverbal communication. You probably don't even think about doing that but that's exactly what you're doing!

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in major search engines. Thousands upon thousands of users everyday search engines to find latest info. The idea is to build mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.

To get an idea of type of traffic, have a look at these sites:

Lycos top 50

Wordtracker

Google Zeitgeist

Look at terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among most visited sites on net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - more better). It doesn't have to be greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get popular names and terms on page so search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into search engines, and 2) grab pop surfers' attention while they are searching for their favorite artist, news story, etc. Here are two such sites we put together.

Site 1 Site 2

The Strategy

After we have our "pop surfer" mini site(s) built and listed in engines, how do we use it get customers to our businesses?

There are two models that we will call Indirect model and Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target "pop surfers", and in other model we "directly" target them.

The Indirect Model

This model gives us most qualified visitors. In this model, we utilize power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.

This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are: