2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.

Really, when you sit right down to think about it... that's why we do it.

But, are you getting most out of your ezine? Is your ezine living up to it's full potential?

Before Anything Else Your Ezine IS Your Business.

When someone comes to me to for an advertising plan for their online marketing campaign, one of first questions I will ask them is, "Do you have an ezine?"

It's imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of topic of your site, in front of your visitors for as long as you can. Here's why.

Each and every time you can send a visitor, or even a previous customer, something that they actually want to see, you are minimizing your advertising budget while maximizing return visits, repeat sales, and profits.

Ezines are essential to a prosperous, healthy, stable, strong, vibrant, and growing business.

Squeezing The Full Potential (or profits) Out Of Your Ezine With Every Issue.

That's your goal for each and every issue of your ezine that you send to your subscribers. And why not? Subscribers want best or they will go somewhere else, and spend their money there.

With that in mind, here are three powerful ways you can get most out of your ezine with every issue.

Give The Subscriber What He/She Wants The backbone of your ezine is information. That's whole premise behind actually publishing something. To give people information they can use.

When someone signs up for your ezine it's not because they want to be hit with an endless assault of ads. They want to learn. They want to find out ways of doing things that will help them. Articles are best way to get your subscribers to stick around long enough for next thing you should do.

“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding.

Following are 11 biggest reasons most first-time authors fail to receive rewards they are due.

1.Unrealistic expectations

Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast majority of books fail to earn out their advance.

Instead, develop a personal marketing plan to leverage your career off your book. Instead of trying to make money on book itself, use your book to open doors, promote your credibility, and build relationships with readers.

2.Writing without a contract

Never write a book without a signed contract. Instead, prepare a polished proposal and two sample chapters.

Publishers are increasingly selective titles they accept. Often, less than 1 in 20 titles proposed are published. Writing a book that isn’t accepted is not a good use of your time.

3.No agent

You must be represented by a literary agent. Publishers rarely accept unsolicited book proposals. Unsolicited proposals are frequently returned unread or are simply discarded.

The right agent will know exactly which publishers might be interested in your book. Agents can also negotiate terms more effectively than you.

4.Weak titles

Titles sell books. The title of your book is like headline of an advertisement. The title represents your one and only chance to attract attention of acquisition editors or bookstore readers.

Successful titles stress benefits readers will gain from your book. Successful titles arouse curiosity and offer solutions. They often include consonants and alliteration (repeated ”hard” sounds like G, K, P or T).

5.Title versus series

Focus on a series of books rather than an individual title. Publishers want concepts that can be expanded into a series rather than individual titles.

6.Going it alone

Successful careers involve a nurturing support group of readers and peers.