There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry.
2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.
Really, when you sit right down to think about it... that's why we do it.
But, are you getting most out of your ezine? Is your ezine living up to it's full potential?
Before Anything Else Your Ezine IS Your Business.
When someone comes to me to for an advertising plan for their online marketing campaign, one of first questions I will ask them is, "Do you have an ezine?"
It's imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of topic of your site, in front of your visitors for as long as you can. Here's why.
Each and every time you can send a visitor, or even a previous customer, something that they actually want to see, you are minimizing your advertising budget while maximizing return visits, repeat sales, and profits.
Ezines are essential to a prosperous, healthy, stable, strong, vibrant, and growing business.
Squeezing The Full Potential (or profits) Out Of Your Ezine With Every Issue.
That's your goal for each and every issue of your ezine that you send to your subscribers. And why not? Subscribers want best or they will go somewhere else, and spend their money there.
With that in mind, here are three powerful ways you can get most out of your ezine with every issue.
Give The Subscriber What He/She Wants The backbone of your ezine is information. That's whole premise behind actually publishing something. To give people information they can use.
When someone signs up for your ezine it's not because they want to be hit with an endless assault of ads. They want to learn. They want to find out ways of doing things that will help them. Articles are best way to get your subscribers to stick around long enough for next thing you should do.
Use Just One Great Offer! Follow me with this one. While you're giving subscriber what they want, you're also in business of getting what you want. But, you can't do that by shoving offer after offer after offer at them in each issue.