Meta Tags are words that are placed in your web page to provide a title, description and keywords to Search Engine spiders or crawlers. They are not visible to visitors. To see a sample, open any website and click "View" on menubar, and choose "Source." You'll see Meta Tags up top, within Head section of web page.

Most Search Engines will rank your site on how well your Meta Tags provide a description of content of your web pages. Google is exception; it also take's into account number and quality of backward links to your website. Here lately, there's been differing opinions on relevancy of Google's Page Rank system. Some experts don't consider it accurate or necessary.

Yet and still, there are many other Search Engines and a further study of Meta Tags is in order. We are going to base our Meta Tags revision on a tool known as a word Frequency Counter. It counts and separates words in a web page or document, giving you an idea of what words are used most.

Here are some Web based Frequency Counters:

http://www.mytranslate.com/wordfrequency.htm

http://rainbow.arch.scriptmania.com/tools/word_counter.html

http://www.writewords.org.uk/word_count.asp

http://www.writewords.org.uk/phrase_count.asp

http://web4future.com/free/wordcount.htm

The relevance of SEO cannot be overestimated. Increasingly, webmasters and site owners alike are beginning to realize importance of optimizing a site to increase rankings on search engine results pages (SERPs). However, they are not always sure how to go about this.

The Growing Importance of SEO:

A few years ago, web sites were created with goal in mind of bringing companies closer to their clients, i.e. their target market. As popularity of search engines grew, number of web sites being created increased alongside. During this process, webmasters and site owners began to realize how important it was to get that all-important competitive edge by reaching ideal top 20 positions on SERPs. Thus battle for top 10 positions ensued.

With this was born need for people to find and understand a method of constantly reaching those positions. In case of SEO, techniques which evolved can be divided into “good guys” and “bad guys” (the proverbial “white hat” SEO and “black hat SEO”, respectively.) Of course, some SEOs evolved into more shades of black than others, finding techniques to “outsmart” spiders, while others remained true to developing content-relevant sites aimed at users rather than spiders, while still attaining those sought-after top positions. (But that is a topic for another day.)

Although black-hats may differ from my opinion here, SEO is no quick fix to propel a site into high-ranking top positions. SEO and usability go hand in hand. Target search engines and searchers at same time by writing good, relevant, converting content. Map your site well with internal links to related sections. In so doing, you will provide your browsers with easy-to-follow navigation and simultaneously help spiders to index your site. Achieving a well-balanced site is a tedious journey, but when implemented correctly, may produce long-term stable results that will drive your site to top positions and increase your conversions.

Know your territory.

If you want to experience something fully, you have to be prepared for it. You have to research what you need, from most basic needs through to finest details. I have been privileged enough to experience wonders of an African safari. Before journey, one knows to pack comfortable bush clothes. One also knows that you’re not going to need high heels or suits in bush. It’s basics that count: jeans, sneakers and t-shirts.

When you go out on a game drive, what keeps you at ease amongst lion, leopard, elephant and buffalo is fact that firstly, you know you’re in a Land Rover, driven by an experienced safari guide, and secondly, that if it comes to it, there’s a trusty rifle in back seat.

The lessons illustrated by this analogy are: research your territory, be prepared, dispense with what is unnecessary and remember that basics count most of all.