Newsletters: "Are You Doing It on a Regular Basis?"

"Are You Doing It on a Regular Basis?"

Written by Merle

If you're an ezine publisher I have one word for you: "consistency." When planning your newsletter, you need to decide how often your ezine will be sent out to your subscribers. Essentially, you need to create a schedule and stick with it. But how often should you publish? How much is too much and how often is not enough? When it comes to frequency, repparttar

usual choices are daily, weekly, bi-weekly, or monthly. Let's examine repparttar 124349

pro's and cons of each one.

DAILY: If you plan on publishing a daily ezine be prepared to do a lot of work. Think about it. That's a total of 365 issues you'll need to create every year. Not only is this a monumental task, but daily publications can become annoying fast especially since most of us are dealing with information overload and bulging email boxes.

WEEEKLY: Once a week is a little better but it still can be time consuming to produce a quality ezine on a regular basis. That's 48 issues in a year, still a lot of work. Some are of repparttar 124350 opinion that once a week is still a bit too often and showing up in someone's mail box four times a month can appear to be too much for your subscribers. On repparttar 124351 pro side they'll have a hard time forgetting about you.

BI-WEEKLY: Every two weeks seems to be just repparttar 124352 right mix for many. Whereas weekly can be too much and once a month not enough, every two weeks seems to work like a charm. Publishing an ezine twice a month is just often enough to keep you fresh in your subscribers' minds but not so often that they become annoyed with you and start reaching for repparttar 124353 unsubscribe link. As an ezine publisher, twice a month can be easily worked into your busy schedule without too much strain.

The Sticky Issue of E-zine Schedules

Written by Alexandria K. Brown

While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!

It's smart to tame repparttar schedule beast right from repparttar 124348 start. Here are a few tips to help you.

1. Realistically consider how much time you want to spend on your e-zine.

For your beginning stages, plan on at least five hours to develop each issue if you're developing your own content. This includes time for researching, writing, formatting, proofreading, and publishing. And this estimate is for an e-zine featuring only one article. If you're going to feature more than one article, plan on making more time, or publish articles by guest authors.

2. Start with a conservative schedule. When you're planning your e-zine, you'll probably be so excited and brimming with ideas that you want to publish as frequently as possible. Stop! Your enthusiasm is admirable, but start off monthly for now. You can always increase repparttar 124349 frequency later, when you're sure you can handle it.

I excitedly began my "AKB MarCom Tips" as a weekly gig, then immediately dropped back to monthly once I caught myself moaning and groaning whenever I was scheduled to write it. Now that I have support staff, I've increased my schedule to biweekly (every two weeks).

I publish my other e-zine "Tips from repparttar 124350 E-zine Queen" on repparttar 124351 alternate week. This keeps it comfortable and enjoyable for me!

3. Even if you can stand it, don't publish daily. Yep, that's right. You want to be on your prospects' minds, but not in their faces every day. We all get SO much e-mail as it is! Even if you write a phenomenal missive, it's best to leave your readers wanting a bit more.

I was recently on repparttar 124352 list of a very good daily e-zine, but I just couldn't keep up with reading it every day. I felt extremely guilty watching repparttar 124353 issues build up unread in my e-mail inbox, so I finally canceled my subscription. If you want your e-zine to be joyfully anticipated and well read, I recommend publishing no more than once or twice a week.

4. Pick repparttar 124354 best day for your readers ... and you Many sales experts say that people are most receptive to hearing from marketers on Tuesdays. So why not have your e-zine arrive in your readers' e-mail inboxes then?

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