While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!
It's smart to tame schedule beast right from start. Here are a few tips to help you.
1. Realistically consider how much time you want to spend on your e-zine.
For your beginning stages, plan on at least five hours to develop each issue if you're developing your own content. This includes time for researching, writing, formatting, proofreading, and publishing. And this estimate is for an e-zine featuring only one article. If you're going to feature more than one article, plan on making more time, or publish articles by guest authors.
2. Start with a conservative schedule. When you're planning your e-zine, you'll probably be so excited and brimming with ideas that you want to publish as frequently as possible. Stop! Your enthusiasm is admirable, but start off monthly for now. You can always increase frequency later, when you're sure you can handle it.
I excitedly began my "AKB MarCom Tips" as a weekly gig, then immediately dropped back to monthly once I caught myself moaning and groaning whenever I was scheduled to write it. Now that I have support staff, I've increased my schedule to biweekly (every two weeks).
I publish my other e-zine "Tips from E-zine Queen" on alternate week. This keeps it comfortable and enjoyable for me!
3. Even if you can stand it, don't publish daily. Yep, that's right. You want to be on your prospects' minds, but not in their faces every day. We all get SO much e-mail as it is! Even if you write a phenomenal missive, it's best to leave your readers wanting a bit more.
I was recently on list of a very good daily e-zine, but I just couldn't keep up with reading it every day. I felt extremely guilty watching issues build up unread in my e-mail inbox, so I finally canceled my subscription. If you want your e-zine to be joyfully anticipated and well read, I recommend publishing no more than once or twice a week.
4. Pick best day for your readers ... and you Many sales experts say that people are most receptive to hearing from marketers on Tuesdays. So why not have your e-zine arrive in your readers' e-mail inboxes then?