Are You Choosing Your Website Colors Safely?

Written by Maricon Williams

Many designers are overlookingrepparttar vitality of colors in creating a web site. Why is it vital? It is because it creates a mood – it can annoy, irritate or interest and upliftrepparttar 135360 spirit ofrepparttar 135361 visitors. Your site can end up plain and boring or chaotic if you don’t take a look at your colors minutest details.

If you are not an expert in colors, you can consultrepparttar 135362 color wheel to achieve safe colors. You can opt for complementary colors, those that are found across another color, for safe choices. Orange and blue implies excitement. Green and blue onrepparttar 135363 other hand, implies unanimity and agreement. You can also opt for monochromatic colors or inrepparttar 135364 web design parlance –repparttar 135365 monolithic approach. It isrepparttar 135366 approach which uses different shades ofrepparttar 135367 same color. Experts are saying that monoliths is best suited for business sites because of their classy and subtle appearance. Just a word of caution to web designers, this approach can sometimes result to boring colors and may in turn, need an addition of black or other solid colors.

As a general rule, use colors that are pleasing torepparttar 135368 eyes and will complement torepparttar 135369 subject matter. Thus, it can be concluded that rich, classy and traditional colors like blue, gray, brown and burgundy can be best suited for business websites.

You can also userepparttar 135370 conventional black texts with white backgrounds to ensure readability. To grab attention torepparttar 135371 subject matter, you can userepparttar 135372 bold color red. In order to make your website dynamic yet still readable, you can use contrasting colors. You can haverepparttar 135373 trial and error method to get best results.

Web Design: Use it to Showcase the Message

Written by Nick Usborne

If you are designing a web site for whichrepparttar achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlightingrepparttar 135209 content and copy.

For sites where conversion rates are a priority,repparttar 135210 primary purpose of design should be to presentrepparttar 135211 message in such a way that it deliversrepparttar 135212 maximum impact.

>> So "good" design doesn't matter?

That's not what I'm saying. I'm saying that design serves a function. For an entertainment or arts site that primary function may be to present images in an attractive way. That's fine.

But for a site that is created to generate sales,repparttar 135213 text must come first. Everything...fromrepparttar 135214 architecture ofrepparttar 135215 site to its design must work towards supporting your message and delivering people torepparttar 135216 final checkout page.

>> Sounds obvious. Why makerepparttar 135217 point?

I makerepparttar 135218 point becauserepparttar 135219 presentation ofrepparttar 135220 message is oftenrepparttar 135221 last thing onrepparttar 135222 minds of web groups.

Web designers are higher onrepparttar 135223 food chain in these groups. All too oftenrepparttar 135224 writing ofrepparttar 135225 message becomes a secondary consideration. "The site will look like this. We'll arrangerepparttar 135226 pages like this. And byrepparttar 135227 way, we need someone to writerepparttar 135228 words."

This attitude of "text comes last" is nonsense and it has been fromrepparttar 135229 dayrepparttar 135230 internet first went commercial.

Hundreds of millions of visitors have always known that their primary need on arriving at a site is to findrepparttar 135231 key messages. "Am I inrepparttar 135232 right place? Will I find what I want on this site?"

Our visitors know thatrepparttar 135233 words arerepparttar 135234 most important element on a web site.

Google knows thatrepparttar 135235 words arerepparttar 135236 most important element on a web site. (Unlikely aside fromrepparttar 135237 Googlebot: "Cool design. Better rank this page higher.)

The only people who haven't understood this so far are web group managers and web designers.

Even marketing people insist on just dropping in for-print-approved text on their sites, without any thought as torepparttar 135238 special needs ofrepparttar 135239 medium. (Would they create a radio ad simply by usingrepparttar 135240 sound track from their TV commercial? I don't think so. Every medium has its own demands when it comes torepparttar 135241 words,repparttar 135242 web included.)

>> How to design to showcaserepparttar 135243 message

The first step is to bringrepparttar 135244 writer in atrepparttar 135245 beginning. The designer will find thatrepparttar 135246 writer has a number of priorities and needs in mind. He or she might say:

"This isrepparttar 135247 page's primary message. We need people to really get this onrepparttar 135248 first screen."

"We have three separate audience needs to address here. I need these three headings to have equal emphasis, preferably onrepparttar 135249 first screen."

"This message is justrepparttar 135250 first step in converting a visitor to a buyer. We need a strong pathway of three levels before he or she is ready to buy."

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