Marketing: Are You An Accessible Expert?

Are You An Accessible Expert?

Written by Sandra Stammberger

It's all well and good to be an expert these days. It's a credit to your profession that you know your business well enough to get that particular stamp of public appreciation. The question is, are you an accessible expert?

The fact is, in these days of cold hard realities and tumultuous times consumers have no patience with huge egos and hard to reach professionals. It doesn't matter how much time and effort you have put into your status. What consumers do respond to is repparttar expert that makes himself friendly and available. If you have spent repparttar 121556 last few years working hard to build your expert status, take repparttar 121557 next step by expanding on that effort by making yourself accessible. Consider repparttar 121558 following friendly maneuvers:

Email: The more popular you become as an expert repparttar 121559 harder it will be to manage repparttar 121560 ongoing and increasing flow of email. However, with that expert status comes more income. Use some of it to hire assistance to tend to repparttar 121561 incoming email in a friendly and approachable manner.

Usually it's not who answers repparttar 121562 email as much as that repparttar 121563 email gets answered. Don't leave customers hanging, prospects wondering, and leads languishing. As you grow in expert status grow repparttar 121564 help you need to keep your business running smoothly. Lost emails sent to experts give repparttar 121565 sender a feel of not being important.

Hardcopy Newsletter: Everyone has an email newsletter. Break out from repparttar 121566 pack and offer a hard copy newsletter as well. It can be offered as infrequently as four times a year. Hardcopy newsletters that are informative and resourceful give repparttar 121567 receiver a sense of being cared about.

"They Just Don't Get It!"

Written by Jo McNamara

Does this sound familiar to you? Your friend asks you, "What have you been up to?" You say, " I'm into Internet marketing." "What's that?" You then proceed to tell them how you market a product on repparttar

Internet. You tell them about headlines, ad copy, advertising and ezines. "What's an ezine?" You explain it's like a magazine they would find in a drugstore; repparttar 121555

difference is it comes in your email.

Everything is going fine for about ten minutes until you notice their eyes are starting to glaze over. There's a brief pause and they say, "Hey, do you believe this weather we're having?"

At that point, you realize that you're boring them to death because they have absolutely no idea what you're talking about.

For over a year now, I've poured my heart and soul into Internet marketing. I have devoted myself passionately to life within repparttar 121556 computer.

I went from someone who had to ask my husband how to turn on repparttar 121557 computer to someone who can now copy and paste with repparttar 121558 best of them (okay…I'm a slow learner). I trashed one computer in eight months and I'm proud to say it will take me MUCH longer to trash my current one.

I'm completely self-taught in online promotion and I'm proud of what I've accomplished. I'm not a Net marketing "guru" and I never will be one. But I'm not a "newbie" either.

It's only natural for me to want to share my passion with friends and loved ones. But I slowly came to realize that I'm speaking a foreign language to them when I describe repparttar 121559 inner workings of online marketing. I have yet to meet someone in repparttar 121560 "real world" who knows what an ezine is.

My husband will tentatively ask me how my day was. When I launch into advertising with autoresponders, viral marketing, I can see his shoulders start to slump and this look of resignation comes across his face. It says, "Oh, %#@*& ! I just had to ask!"

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