Are You Afraid to Sell?

Written by Elena Fawkner

Are You Afraid To Sell?

2002 Elena Fawkner

Relationship marketing. It'srepparttar backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers torepparttar 117543 principle that, in order to be successful in business, especially an online business sincerepparttar 117544 Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other thanrepparttar 117545 satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

Atrepparttar 117546 end ofrepparttar 117547 day, though, if your business is to be financially successful (and if you don't care about that, you're engaged in a hobby, not a business), you have to turn a buck. One ofrepparttar 117548 most common anxieties expressed by new (and even not so new) online entrepreneurs, though, is that they don't want to come across as "selling something" to those with whom they have forgedrepparttar 117549 very relationship that is a prerequisite to actually makingrepparttar 117550 sale!

In other words,repparttar 117551 focus on "relationship marketing" has been so much onrepparttar 117552 relationship thatrepparttar 117553 marketing begins to seem crass and a something of a violation of trust. Many new online business owners report that they feel like they're taking advantage ofrepparttar 117554 trust of those with whom they have forged a bond. Of course, there's no reason to feel any such thing so long as you believe in what it is you're selling and that it's something that will benefit your customers. If you don't feel this way, then your bad feelings are well placed. You ARE taking advantage!

The discomfort associated with selling is not restricted torepparttar 117555 business owner, either. I have received several indignant emails overrepparttar 117556 course ofrepparttar 117557 past three years I have been in this business from readers of my ezine in response to promotions I have run for programs I actively promote. The recurring theme of these sorts of communications is that I have a "responsibility" to my readers because they've come to rely on me as an authoritative source of information and I have somehow breached this responsibility by doing something so crass as to actually *market*repparttar 117558 programs I promote to earn part of my online income.

Some have even gone so far as to suggest that, since I accept paid advertising in my ezine, I should be content with that revenue stream and not seek to make money by promoting outside programs. (Of course, these are generallyrepparttar 117559 very same people who complain aboutrepparttar 117560 advertising as well.)

My response to this line of reasoning is simply that I'm running a BUSINESS. I'm not working nights and weekends on my site and on my ezine out ofrepparttar 117561 goodness of my heart. I'm just not that noble, trust me. I have a profit motive. Despite what some people seem to think, a profit motive is NOT, in and of itself, a Bad Thing. A profit motive is only a Bad Thing when one misleads, deceives and otherwise takes advantage ofrepparttar 117562 trust of another to pursue that profit. There's no reason to apologize or feel guilty for wanting to make an honest profit.

How about you? Do you have just a twinge of uneasiness when it comes to marketing your products and services? Here are some ideas to help you overcomerepparttar 117563 reticence you may feel in pursuing sales from your prospective customers and how to manage these relationships so that your customer understands that, although you are there to help them, you are also out to help yourself by earning an honest living.


The very first thing you need to do is decide what it is you're really doing when you create your website or publish your ezine. Is it a hobby or is it a business? The difference, respectively, isrepparttar 117564 absence or presence of a profit motive. If it's a hobby, fine. Don't try and turn a profit, just enjoy yourself and generate just enough income to cover your expenses (if you can). But if it's a business, understand that making a profit is non-negotiable. It's repparttar 117565 reason for your business's existence. You will no doubt have several purposes. Butrepparttar 117566 profit motive is key.

Do whatever it takes to crystallize your purposes. For some people, just thinking about it and making a mental decision is sufficient. For others, crystallization requires seeing it in black and white. If that's you, write down your purposes. Again, though, if you're running a business rather than indulging in a hobby, turning a profit must be on your list of purposes (unless, I suppose, you're running a non-profit business but we'll leave that aside for present purposes). Recognize that purpose for what it is. Embrace it. PURSUE it with a vengeance. It's nothing to be ashamed or coy about. So long as you intend to do so, and actually do so, by legitimate, honest and ethical means, give yourself permission to aggressively chase a dollar.

35 Tips for Online Success

Written by Terri Seymour

1. Don't overload your site with flashing lights and slow loading graphics. Keep it simple and torepparttar point.

2. Put a little of yourself into your site and make it unique.

3. Have your contact information listed on every page.

4. Make every page of your site consistent. You want your site to be easy to understand and navigate.

5. Provide a lot of useful content and resources. Don't just make your site one big ad.

6. Make yourself available to answer questions and to help your visitors when needed. 7. Answer all email inquiries in a timely and courteous manner.

8. Make it very easy for people to order your products. The easier to order,repparttar 117542 more orders you'll get.

9. Publish an ezine. This will enable you to keep in contact with your readers and forma a very important relationship.

10. Use an autoresponder for follow-ups.

11. Write and submit articles for publication in other ezines.

12. Participate in ad swaps with other publishers.

12. Set up a links page and exchange links with other websites.

13. Build your reputation and yourself as a foundation for your online success.

14. Follow-up on all sales and inquiries.

15. Develop contacts and relationships with other publishers and netpreneurs.

16. Learn how to write your own ebook to sell or give away.

17. Join discussion lists and message boards and network, network, and network. Enjoy some new friendships alongrepparttar 117543 way.

18. Find and join some good affiliate programs to help you learn marketing and selling and to add to your income.

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