Are You Afraid To Sell?

Written by Elena Fawkner

Relationship marketing. It'srepparttar backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers torepparttar 127252 principle that, in order to be successful in business, especially an online business sincerepparttar 127253 Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other thanrepparttar 127254 satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

Atrepparttar 127255 end ofrepparttar 127256 day, though, if your business is to be financially successful (and if you don't care about that, you're engaged in a hobby, not a business), you have to turn a buck. One ofrepparttar 127257 most common anxieties expressed by new (and even not so new) online entrepreneurs, though, is that they don't want to come across as "selling something" to those with whom they have forgedrepparttar 127258 very relationship that is a prerequisite to actually makingrepparttar 127259 sale!

In other words,repparttar 127260 focus on "relationship marketing" has been so much onrepparttar 127261 relationship thatrepparttar 127262 marketing begins to seem crass and a something of a violation of trust. Many new online business owners report that they feel like they're taking advantage ofrepparttar 127263 trust of those with whom they have forged a bond. Of course, there's no reason to feel any such thing so long as you believe in what it is you're selling and that it's something that will benefit your customers. If you don't feel this way, then your bad feelings are well placed. You ARE taking advantage!

The discomfort associated with selling is not restricted torepparttar 127264 business owner, either. I have received several indignant emails overrepparttar 127265 course ofrepparttar 127266 past three years I have been in this business from readers of my ezine in response to promotions I have run for programs I actively promote. The recurring theme of these sorts of communications is that I have a "responsibility" to my readers because they've come to rely on me as an authoritative source of information and I have somehow breached this responsibility by doing something so crass as to actually *market*repparttar 127267 programs I promote to earn part of my online income.

Some have even gone so far as to suggest that, since I accept paid advertising in my ezine, I should be content with that revenue stream and not seek to make money by promoting outside programs. (Of course, these are generallyrepparttar 127268 very same people who complain aboutrepparttar 127269 advertising as well.)

My response to this line of reasoning is simply that I'm running a BUSINESS. I'm not working nights and weekends on my site and on my ezine out ofrepparttar 127270 goodness of my heart. I'm just not that noble, trust me. I have a profit motive. Despite what some people seem to think, a profit motive is NOT, in and of itself, a Bad Thing. A profit motive is only a Bad Thing when one misleads, deceives and otherwise takes advantage ofrepparttar 127271 trust of another to pursue that profit. There's no reason to apologize or feel guilty for wanting to make an honest profit.

How about you? Do you have just a twinge of uneasiness when it comes to marketing your products and services? Here are some ideas to help you overcomerepparttar 127272 reticence you may feel in pursuing sales from your prospective customers and how to manage these relationships so that your customer understands that, although you are there to help them, you are also out to help yourself by earning an honest living.


The very first thing you need to do is decide what it is you're really doing when you create your website or publish your ezine. Is it a hobby or is it a business? The difference, respectively, isrepparttar 127273 absence or presence of a profit motive. If it's a hobby, fine. Don't try and turn a profit, just enjoy yourself and generate just enough income to cover your expenses (if you can). But if it's a business, understand that making a profit is non-negotiable. It's repparttar 127274 reason for your business's existence. You will no doubt have several purposes. Butrepparttar 127275 profit motive is key.

Do whatever it takes to crystallize your purposes. For some people, just thinking about it and making a mental decision is sufficient. For others, crystallization requires seeing it in black and white. If that's you, write down your purposes. Again, though, if you're running a business rather than indulging in a hobby, turning a profit must be on your list of purposes (unless, I suppose, you're running a non-profit business but we'll leave that aside for present purposes). Recognize that purpose for what it is. Embrace it. PURSUE it with a vengeance. It's nothing to be ashamed or coy about. So long as you intend to do so, and actually do so, by legitimate, honest and ethical means, give yourself permission to aggressively chase a dollar.

Buying Trances: The Real Secret to Hypnotic Selling

Written by Joe Vitale

I couldn't snap Billy out of his trance.

It happened over thirty years ago. I was a teenager fascinated byrepparttar powers ofrepparttar 127251 mind. I read about spirituality, psychic phenomena, UFO's, past lives, present problems,repparttar 127252 magic of believing, and yes, even hypnosis.

And that helps explain why I had my best friend, Billy, in a deep trance inrepparttar 127253 basement of my parent's home in Ohio. I had regressed him fromrepparttar 127254 age of 16 back torepparttar 127255 age of four or five. I had no business doing it. But I was curious and Billy was game. It was a remarkable morning until something truly terrifying happened.

I snapped my fingers---the prearranged command to wake Billy up---but he stayed inrepparttar 127256 chair, smiling, eyes closed, and laughing loud and hard.

"How old are you?" I asked, wanting to check his age level.

"Seventy-two, how old are you?!" he replied, laughing like a wild, untamed, truly obnoxious child.

You can't imagine my fear.

"When I slap my hands together, you will awaken," I commanded.

Billy laughed long and loud.

I slapped my hands together.

Billy laughed louder and longer.

I'm panicking now. I'm barely sixteen years old. I have my best friend in a trance, regressed to a young age, and I can't bring him out of it. I could see my parent's rage. I could see Billy's parent's rage. I could see myself locked up, still a teenager, all because I practiced hypnosis like other kids played baseball or monopoly.

I waited. I held my breath. I snapped my fingers. I slapped my hands. I perspired. Billy wasn't coming out of his trance. He was locked into another time period. And I was responsible.

Some kids borrowrepparttar 127257 neighbor's car and wreck it. I borrowed my best friend's mind and put it in park.

What was I going to do?

I don't recall how much time went by before I decided to call for help. I remember going torepparttar 127258 phone book and desperately searching for a hypnotist to call for help. I found one in Cleveland, Ohio, a hundred miles from my home. I called him, got him onrepparttar 127259 phone, and acted as cool as I could.

"Doctor, my name is Joe, and, well, I've been learning about hypnosis. I was just wondering, what would happen if you put someone in a trance and they, well, er, ah, you know, never came out of it?"

There was silence onrepparttar 127260 line.

Then I rememberrepparttar 127261 voice bellowing at me.

"Are you practicing hypnosis there?!"

"Oh, no," I lied. "I was just curious what would happen if, you know, you put your best friend under, regressed him, and he wouldn't come out of it. Is that a bad thing?"

"Is your best friend there now?"

The hypnotist was on to me.


"Will he come torepparttar 127262 phone?"

"He won't do ANYTHING I ask," I said. My voice was cracking now. I was scared and it showed.

"Don't worry about it,"repparttar 127263 hypnotist advised me. "He'll either naturally awaken shortly, or he'll fall asleep and then wake up."

"But he thinks he's five years old," I added.


"But I want to be a hypnotist someday," I explained.

"GET TRAINING FIRST!" he blurted.

"Okay, okay, I will," I said. "But what do I do about Billy?"

"Put him onrepparttar 127264 phone."

I went to Billy, somehow got him to get onrepparttar 127265 phone, andrepparttar 127266 hypnotist said something which helped Billy awaken. To this day I don't know what he said. And since I haven't seen Billy in nearly twenty years, I have no idea how old Billy really thinks he is. I understand he's now a State Trooper in Ohio, so I imagine he's stable and well. Still, I'm staying in Texas.

I learned something profound that day in my parent's basement when my life stopped for an afternoon.

I learned that trances are powerful. They are real. And we are all in them.

That's right. You're in a trance. Yes, right now. So am I. We may not think we're five years old, but we think we are writers, or marketers, or salespeople, or some other "trance." As long as we believerepparttar 127267 trance we are in, we will play it out perfectly. When we wake up, we'll just be in another trance. Evenrepparttar 127268 "I'm now awake" trance is just another trance.

Stay with me here. Whether you disagree or not, there's a valuable lesson here---one that can help you increase your sales and your profits.

In short, your prospects are all in trances. If you merge with their trance, you can then lead them out of it and intorepparttar 127269 "buying trance" you want them to be in.

I'll repeat that:

"Your prospects are all in trances. If you merge with their trance, you can then lead them out of it and intorepparttar 127270 "buying trance" you want them to be in."

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