Are You Achieving Customer Loyalty?Written by Kellie Marzolf
In today's marketplace old saying, "the customer is always right" effects every one of us in different aspects. Do you think of this saying when dealing with your customers? Are you achieving loyalty from your customers or readers? There are a few things you can do to easily accomplish this important task. Many have different ideas as to best approach. Regardless of how you go about it, your goal should always be to forge a mutually beneficial and long lasting relationship with that person. One way to get started is to make a pact with yourself that you will not only help your customers, but you will go above and beyond their expectations. When you receive a letter of complaint or a problem, don't take it personally, and respond as quickly and politely as you can. No one likes to be left hanging in wind wondering if and when their problem will be resolved. You have to remember that often times, when you receive this persons complaint or problem, chances are they are at point of frustration. What seems like something minor to you may be something major for them. Personalize your interaction with them as much as possible, so you seem like a real person instead of just a name and an email address.
| | A Useful Skill to Acquire to Explode Your Marketing EffortsWritten by Kellie Marzolf
Copywriting is by far one of most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve ultimate goal of connecting with readers through their emotions. Good marketing will cause your readers to act on their emotions, many times without even realizing it. There are several techniques available. One is creating a sense of urgency by using time-sensitive phrases or deadlines. This idea can be used not only for selling but also for getting signups for your ezine or requests for more information on a topic. The key is getting inside door for a possible future sale. Copywriting done well is really just a manipulation game between you and your potential customer or reader. You want to play on their emotions and help show them how you can help with their desires. Notice I stated desires and not needs. A common misconception is that we should sell something our customer "needs", when in fact we should be selling what they "want". Offering something your customer wants combined with a sense of urgency will cause consumers to be more willing to spend larger amounts of money in fear of missing out on deal, and they will make more impulsive purchases.
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