Here are a couple of biggest lies I see when I scan subjects or initial paragraphs of my email everyday - -

"This is not spam since you are either on my mailing list because we corresponded in past, you sent me a previous email or you posted at my site."

"We want to join your program! Thanks for sending information on your program, please take a look at ours!"

"We Love Your Site!"

"You Have A New Member"

And there are many more similar come ons that are used.

When I take a closer look at address it was sent to, I note it is one of my autoresponder addresses! Then I notice that there are four more messages in my email with same subject and from same mailer. They are addressed to four other autoresponders that I maintain. I currently have about 30 autoresponders working around clock with various sales literature and free information and they are all subject to getting these anonymous messages.

Others are sent to it to me at email addresses that are use specific, addresses like support@homebizlink.com, or sales@homebizlink.com. These are addresses that are never used for promotion or marketing activities. They are normally used to control incoming requests and information. The only place they would get these type addresses would be at our web site.

So I didn't correspond before, I am not on your mailing list, and I didn't post at your site. Nor did I send my program to you for your review. I just don't use autoresponders in that manner. You have to request information from autoresponder yourself.

There is only one way they would have gotten those addresses on their mailing list. They harvested or extracted them from my site using some type of bulk mail software that automatically goes around to sites, stripping and stealing email addresses.

I particularly get a kick out of ones that say "we just visited your site at..." and next word is a hyperlink that is supposed to be our site but it is a link to some site we have never heard of. Sounds like their bulk email program screwed up!

Don't think so?

What do these programs bring to mind?

<> Guerilla Marketing

<> The Warriors

<> Stealth Marketing

Looking at those names you know these guys mean business.

So what separates these successful marketers from 95% who fail?

They're not smarter than average marketer, but they do market slightly different.

The vast majority of marketers are going to battle with a shot gun. They have no clear cut target. They are closing their eyes, pulling trigger and hoping they hit something.