Are We To Crumble In The Presence Of Terrorism?Written by Robert Taylor
A number of people have decided to forego business as usual because of recent terrorist attacks on USA which have caused untold loss of life and property and enormous grief.This has been another "shot heard around world." The aftermath affects us all and will be far-reaching. We must not let dastardly acts of a few terrorists stop us in our tracks. That is precisely what they wished to happen. They wanted their acts of terrorism to paralyze us to prove power of their actions. We cannot close our eyes and pretend it didn't happen. It struck to very core of our souls and hearts. The news coverage of these events has been in-depth and all- encompassing. There are few people on face of this earth who cannot know of attack and collapse of two towers. The loss of innocent lives is so great it cannot be estimated at this point. Where there are natural disasters such as earthquakes, floods and hurricanes we provide all assistance possible and do our best to return things to normal as quickly as we can. We do not allow our business activities to come to a halt. This is not because we are uncaring, indifferent or greedy. Continuing business as usual provides needed services and goods and work involved gives us a viable outlet for our grief and sorrow. The more one sits and thinks about recent terrorist attack and its aftermath, greater its impact on our thoughts and our economy.
| | A Single WordWritten by Dave Balch
There's no denying it; words are powerful. I'm talking P O W E R F U L! A single word can change your entire perception of a situation. A single word can completely change effectiveness of a marketing or sales message to your market. A single word can have an effect on your entire business. Let me explain what I mean.About 20 years ago I developed a software product for large mainframe computers. Remember that there were no PC's in those days; mainframes were biggest computers normally used by businesses and those that had them typically had their own staff of programmers. My software was a tool designed specifically for those programmers and helped them with testing and debugging. Naturally, I had to clearly convey functionality of my product to my market (corporate programming groups), but it was complicated to describe. "...a tool that allows your programmers to manipulate data files and make quick changes and fixes for testing, debugging, and troubleshooting..." What was that again? Then one day, like a bolt of lightening, it hit me. My product is an editor. Period. An "editor". What a concept! Why didn't I think of that before? An editor. Now it is crystal clear. Programmers know what an "editor" is. My software allows them to "edit" their data. Bingo! A single word changed my entire perception of my own product, and enabled me to clearly describe to my market exactly what it does. It also allowed me to list it in directories and catalogs where listings would be most effective.
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