Are We Losing the Desire to Write Well?

Written by Tim North

British polling company ICM Research recently conducted a survey that found that around two-thirds ofrepparttar two thousand 18-24 year olds surveyed cared "NOT AT ALL" about punctuation, spelling and grammar when composing e-mail.

This overly casual attitude to e-mail seems to be quite widespread -- and not just among 18-24 year olds. Much ofrepparttar 129852 e-mail I receive (from both friends and business colleagues) is poorly written. Now this may be defensible in personal correspondence, but sloppy writing has no place in business.

Remember, you are JUDGED onrepparttar 129853 way you write.

In a face-to-face meeting, you will be judged on your looks, height, clothing, perceived wealth, accent, class and a whole host of other features. While we tell our children not to judge a book by its cover,repparttar 129854 reality is that we do exactly that every day of our lives.

How to Get Your Message Across

Written by Jennifer Stewart

It sounds easy, doesn't it? Just send out a few sales letters, mention what you're selling and why people should buy it and that's about all there is to it.

Well, yes ... and no.

Sadly,repparttar Internet has seen an increase inrepparttar 129851 number (and intensity) of hype-mail. You knowrepparttar 129852 sort of thing: "Secrets Revealed - Earn $10,000 a Week, Starting Now!!!"

Such over-the-top methods may have worked for a short time, but people have developed a healthy cynicism about these "offers" and now any business that sends out letters with unrealistic promises is going to lose credibility fast.

So, how do you get your message across to your potential customers and maintain your credibility?

There are five key points to remember when preparing your sales material - all equally important:

People Like Dealing with Other People Inrepparttar 129853 early days ofrepparttar 129854 Internet, all small businesses were enthralled byrepparttar 129855 notion that they could portray themselves as huge enterprises. So you'd find sites that never used a singular personal pronoun, ever. It was always, "contact us"... "send us your suggestions" ... "our staff are waiting to ..." and so on. I know, because I did just this when I started my own site. Like so many others, I felt customers would only want to deal with a Big Operation.

But, people like doing business with other people, not with huge conglomerates. We're a gregarious lot, we humans, we enjoyrepparttar 129856 company of our fellows, so make it clear in your message that you are a real person. Don't be embarrassed to admit that you'rerepparttar 129857 sole operator, in fact, this is a very positive benefit for many customers because it ensures that they'll receive personal attention.

People Are Busy Despite all we were promised back inrepparttar 129858 70s and 80s, technological advances have not led to increased leisure time, but justrepparttar 129859 opposite. Studies have shown thatrepparttar 129860 majority of people are working longer hours now than they were two or three decades ago.

This means that time is precious, so don't waffle. Get straight torepparttar 129861 point in your message. Tell your prospects inrepparttar 129862 first sentence what it is you're offering and why it will benefit them.

People Like Directions This is directly related torepparttar 129863 previous point - people don't have time to play guessing games with you. Tell them, exactly, what you'd like them to do and they're much more likely to do it. Don't leave them looking for a missing page which explainsrepparttar 129864 reason forrepparttar 129865 message, state it up front. Don't make them search for phone or fax numbers to call, list them clearly. Don't make it necessary to type in an e-mail address or URL, put in a hyperlink if you're sending out e-mail messages.

People Likerepparttar 129866 Simple Approach Again, this is directly related torepparttar 129867 scarcity of spare time in our modern lives. It's quicker to read a series of short sentences which are arranged in short paragraphs than it is to wade through long, complex sentences and slabs of unrelieved paragraphs.

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