Are We Looking Stupid?

Written by Kevin Gee

It seems LookSmart has once again rockedrepparttar SEO world with its recent implementation of a new pay per click module called “Small Business Listings.”

Recently I’ve been receiving mail correspondence from my friends at LookSmart letting me know that they have automatically upgraded my client site listings to this wonderful new program. I naturally decided to have a look atrepparttar 128042 details.

Upon further review I have found that because I had already paid entrance fees into their directory my sites would be grandfathered intorepparttar 128043 new program. Isn’t that exciting? For new usersrepparttar 128044 setup fee is $49.00.

The documentation of this program says that on top ofrepparttar 128045 $49.00 setup fee new users will need to deposit a minimum of $150.00 to begin receiving clicks fromrepparttar 128046 directory at .15 cents per click. Again, for privileged customers such as I there is not a fee at this time because they are giving me 100 free clicks per month forrepparttar 128047 next 20 months!

Okay, I know you are asking yourself whatrepparttar 128048 catch is right? Well, lets get a little deeper and take a look.

First off lets start withrepparttar 128049 LookSmart letters. The letters state that to receive my free clicks I must login and activate my account before a July 11, 2002 deadline. Upon further review and in follow up correspondence from LookSmart I found this to be false as I have already been receiving clicks and have not yet activated my accounts.

In another letter from LookSmart I was told that my sites had reached their 100 free clicks per month limit and that my listings would be disabled untilrepparttar 128050 following month. This, is also un-true asrepparttar 128051 listings are still active and when clicked take visitors to my sites.

Let’s face it folks, LookSmart has told us things inrepparttar 128052 past that have also turned out to be un-true. Should we believe them this time when they say, “Small business listings are a great investment for my business.” This remains to be seen.

Let’s do a bit of math here, and focus onrepparttar 128053 important issue at hand. Aren’t conversionsrepparttar 128054 really important issue? Website traffic alone is not our goal nor yours I am sure, you want to sell your products right?

Based upon fees and average conversion rates this is what I have concluded. At $49.00 forrepparttar 128055 initial setup fee and a minimum of a $150.00 deposit this comes to $199.00. So, this $199.00 would buy you 1000 clicks at .15 cents per click. This comes out to, are you ready? A whopping average of 83 clicks per month over a 12-month period. Wow! Excited yet?

Okay so now you’re probably asking, “what ranking will my site have” and “how much traffic can I expect?” I also had these questions so I’ve done a little research and here arerepparttar 128056 results.

It is my opinion that with nobody out-bidding each other on LookSmart, site listings will be ranked according to site optimization techniques (Site Title, Description, etc.). Of course LookSmart still has editorial control over these things and from past experience it is probably safe to assume that LookSmart’s editorial staff has not improved to a point to increase your ranking. Overture allows site owners to modify their site listings, why not LookSmart? They do now? That’s right, I almost forgot. For another $49.00 I can modify my site listings title and description. Woo Hoo!

An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 2)

Written by Robin Nobles

(Continued from Part 1)

Now, let's look at a "new" way to use Wordtracker, John's step- by-step approach:

To write this article, I came up with a real-life example and I started at step #1, just like you will do with your own site.

Let's say that your client sells aromatherapy supplies overrepparttar Internet. Your first step is to try to determinerepparttar 128041 target audience. Who would be buying aromatherapy supplies? One target audience would be people with stress in their lives who want to use aromatherapy as a way of relaxing. So, let's try that angle and see what we come up with.

* Go to Comprehensive Search at Wordtracker ( and type in "relaxation." Click Proceed.

* Scroll towardrepparttar 128042 bottom ofrepparttar 128043 page and click on "Check boxes off."

* Scroll back torepparttar 128044 top, and look atrepparttar 128045 various choices. Remember thatrepparttar 128046 "Predict" column isrepparttar 128047 predicted traffic you could expect to get for each of those keyword choices from all ofrepparttar 128048 major engines and directories in one day.

* Begin marking keyword ideas, allrepparttar 128049 while thinking of a strategy to pull in traffic for your client's site throughrepparttar 128050 target audience.

* Scroll back torepparttar 128051 bottom ofrepparttar 128052 page and click on "Option 2: Competitive Search."

* Choose MSN and Google, since those two engines haverepparttar 128053 potential of bringing in a lot of traffic to most Web sites. Of course, you can choose any two engines or directories that you'd like. Click Proceed.

* What did we find? "Relaxation" and associated words were not good choices, becauserepparttar 128054 KEI in comparison torepparttar 128055 projected traffic was too low. Targeting those keywords just wouldn't have been worthrepparttar 128056 effort for such a low amount of traffic. Keep in mind that this is a real-life example, so this is certainly something that could happen to you when doing this strategy yourself.

* So, we went back torepparttar 128057 drawing board and tried "aromatherapy." Again, not a good example.

* Then, we tried "massage." After all, aromatherapy oils are used when giving massages, and people who are interested in massages would be a perfect target audience for aromatherapy supplies.

* After studyingrepparttar 128058 Wordtracker results forrepparttar 128059 MSN and Google search engines for words that include "massage," we pickedrepparttar 128060 third result, "Techniques of Massage," because it's an excellent and appropriate angle for our client. The #1 result in MSN has a KEI of 3696, but it wouldn't work with our client's site. You have to be sure to choose keyword phrases that are appropriate for your particular client's site.

At MSN, "Techniques of Massage" has a KEI of 255. Within a 24- hour period, if your site was placed well inrepparttar 128061 MSN engine, you could expect to get 90 visitors from MSN alone. What is your competition? 1954.

"Techniques of Massage" in Google has a KEI of 900, 165 potential visitors through Google alone in a 24-hour period, and competition of only 555.

Remember that a "good" KEI is anything over 100, and an "excellent" KEI is anything over 400.

Let's be honest here. You could manage a top 10 for this keyword phrase with your eyes closed (and your computer turned off).

So, for our aromatherapy client, we could create a page onrepparttar 128062 various techniques of massage, including (of course) her oils and aromatherapy products. We would spend time onrepparttar 128063 page and give it true value to bothrepparttar 128064 engines andrepparttar 128065 target audience. And, we would subtly add graphics and link text that points torepparttar 128066 client's products in various areas ofrepparttar 128067 page.

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