It is this uneasiness that causes people, who need or want your product or service, to leave your site without placing that order. I know, some people simply change their minds about making a purchase at last minute for other reasons. But, a large percentage of those last minute back-outs are due to fears brought about by horror stories people hear and read about of all Internet scams and rip offs that are out there.

To counter this reluctance to shop online, you must do everything you can to convince your visitors that your site is a safe place to do business. If you succeed, your sales will jump dramatically.

Here are some ways to add credibility to a Website:

Place your contact information - including your name, physical address, telephone number and email address on your home page, your contact page and your order page. If visitors know you are easily accessible, they will feel better about doing business with you.

Recent holiday shopping shot past even most optimistic predictions, surpassing $7 BILLION in sales mark at last count. Half of all North Americans use Internet to make a purchase.

While only 46% of Americans have a computer at home, most e-business sites get their biggest surge during middle of day when most people are at work. Internet sites let people do their shopping chores at their desk during a coffee break. Given busy lives most of us struggle with, amazing convenience and selection offered by Net is a powerful motivator.

Will a few giant corporations take over online selling way they've dominated regular retail sales? Not a chance.