Are There Too Many Trees In Your Forest?

Written by Arleen M. Kaptur

Internet marketing is a great way to introduce a product/service, sell it to customers or clients, and reaprepparttar benefits of satisfied buyers and monetary gain.

If you have a product/service, you write a descriptive advertisement for it, listing allrepparttar 125054 features,repparttar 125055 dynamics, exclusive properties, endorsements, testimonials, test results, and so on, and so forth. With all this information, you end up with volumes of written words and numerous pages for your visitors to go through. You have included just about every phrase that would pertain to your product/service and used a Thesaurus to find even more descriptive phrases. There isn’t an adjective around that you have not utilized and as for bullets and other fancy features, you’ve covered each and every one of them. So, what’srepparttar 125056 problem?

There you have it- A beautiful depiction of a forest filled with trees, and more trees. Well, this is what you have created. Right there onrepparttar 125057 screen is a beautiful, growing forest of words, and information, with a couple of wildflowers and woodland animals inrepparttar 125058 picture as well. The colorful phrases, highlighted items, quotation marks, and underlined features are all there. Read through it once again. How far down do you have to go or how far do you have to travel into your forest to findrepparttar 125059 tree you are looking for? Namely, where isrepparttar 125060 tree that tells us exactly what your product/service is, with a price tag attached? Many sites will refer to their market product as “it” and yet, they never really tell us what “it” is until we have gone through miles of words.

Allrepparttar 125061 added features and descriptions are fine, but tell your visitors right up front what you are offering and let them know that, if they are interested, they can find additional features, quotations, etc. and in abundance. You will save a lot of disgruntled surfers from having to wade through volumes, only to discover that this is not something they need or have been looking for. Also, userepparttar 125062 correct tags and keywords. If you are offering dolls, don’t feel free to place “food products” as a keyword. It just might bring you visitors, but they will rememberrepparttar 125063 deception and if and when they need a “doll”, they will find it at an appropriate site.

Online Promotion Beats Traditonal 30-1 for the Author or Publisher

Written by Judy Cullins

While traditional marketing can work forrepparttar book author or publisher,repparttar 125053 return is dim forrepparttar 125054 huge effort it takes. You must pitch relentlessly and constantly to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?

The Press Release

Sure, press releases can bring you attention, but it takes a lot of time to gather specific media or radio/TV producers' names. Even though I wrote "The San Diego Media Resource Directory" that took 50 hours to research, I had to also keeprepparttar 125055 media list up-to-date, ask editors and radio producers by phone how they wanted their releases. Some prefer fax, others email or snail mail.

You waste your efforts too, if your release doesn't gorepparttar 125056 right person. Many authors makerepparttar 125057 mistake of sendingrepparttar 125058 release torepparttar 125059 book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.

Another problem isrepparttar 125060 sheer numbers of releases you send out. Don't relax after you send one or two releases. Think in terms of at least five a month. Ninety-five percent releases are ignored and tossed intorepparttar 125061 round file. Why? For many reasons, but check to see if you include a compelling heading, a human interest story, or present-time news analogy. Did you make it under one page, double-spaced? Did you construct. organize and freely giverepparttar 125062 solutions that your book or service offer for your readers' problems?

Your news release should not be about your book, but give actual solutionsrepparttar 125063 media readers and radio audiences can use. My first published press release responded to an article onrepparttar 125064 editorial page aboutrepparttar 125065 "Three R's." My headline was "School need to teachrepparttar 125066 Fourth R--Rapid Reading. After discussingrepparttar 125067 background problems, I includedrepparttar 125068 benefits of rapid reading, and gave nine how-to solutions. The publisher not only lovedrepparttar 125069 article, but came personally to my home to take my picture. I usedrepparttar 125070 piece for marketing to corporations with minimal results

Giving Talks, Presenting at Expos

Creating a talk takes a lot of time. Then you must practice it at least two times before you deliver it. Then, you must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think ofrepparttar 125071 huge effort it took to get there. Consider travel time, clothing upkeep, and schlepping all those heavy books around.

Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations.

The biggest disadvantage? You must wait for decision makers to accept and schedule you, and you have invested much paperwork and meetings too. Even though I had books, I left this venue becauserepparttar 125072 time from presentation to fruition was usually more than six months. I knew there was a better way! But was it expos?

Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decoratingrepparttar 125073 booth, presenting a drawing, and bringing in products to sell.

Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Even when I gave free mini seminars every 2 hours, and passed out free tickets ahead of time, not many bought books. Giving out hundreds of flyers on other free seminars didn't work either.

Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free eNewsletter, The Book Coach Says...,"but clients did not bang down my door to use my talents.

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