Force Yourself To Read At Least Half An Hour Every Day.

Why ? Because it will pay off in end. It is just a simple calculation: Multiply 30 Minutes by 365 and you have read 182,5 hours or almost 8 full days nonstop 24 hours a day !

Increase your reading time, and you will increase your expertise... But it doesn't make any sense if you just read everything about Internet marketing but never apply any of tactics and techniques. Then you have wasted your time and money ....

KNOWLEDGE IS POWER!

This often cited claim still is true. But it should be supplemented by : Up To Date And Applied Knowledge Is Power ! Or can you think of an Internet marketing expert who proclaims: You must use banner advertising to increase your sales ! Of course, not.

Study The Experts

So where do you get that knowledge from ? The best way is to go to sites of "experts", well known marketers which already are six figure earners, and have a look why their web site, their sales letter is so successful. Study their marketing material and adapt it (...not copy !! ) for your own business. Read their archive of articles if they have one and most important of all:

Subscribe To Their Ezines.

FACT: Websites need to be marketed so likely customers will visit them.

Many people mistakenly believe offering items on a website is sales.

FACT: You can have lots of traffic and still not make sales.

How will you build your website's sales? And what will you pay?

Assuming you have a good product, and a market exists for your product, you will need to add online sales and marketing expertise to your webbusiness.

You have 3 options.

1. Hire a full-time Internet Sales Marketing Director.

Description: He or she understands how to attract and keep customers. Manages budgets and people, sets goals and evaluates performance.

Pros: Knows how to build sales. Can have industry-specific experience and contacts, which may give your firm an advantage. The best will have extensive online sales marketing experience.

Cons: A huge investment, which makes this option only available to larger firms.

Cost: It varies by experience and where your business is located. According to Salary.com, a sales and marketing director position can command $96,000/year in Chicago, $107,000/year in Boston and $103,000/year in San Diego.

2. Contract with an online sales marketing specialist.

Description: These consultants have built up web-specific selling expertise. He or she is fully versed in attracting potential customers and converting them into buyers. Can develop a sales and marketing plan, prepare budgets, implement plan and adjust it as needed.